Fiat UK Celebrate Launch of 2014 500L with The Motherhood Rap

Fiat UK - The Motherhood

To promote the 2014 Fiat 500L as an attractive vehicle option for a young British family, the car company has unleashed ‘The Motherhood’, a rap video featuring a humorous look at the daily challenges of a young mother of two kids.

The video, created by krow communications, produced by Rubber Republic and seeded by Maxus, relegates the car to a shiny background prop as the unflinching young mother throws down nasty rhymes for things like infant defecation and episiotomy stitches.

“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

[via The Drum]