Who’s Winning? NHL Teams: Social Media, Attendance & Performance

With the 2010-11 Stanley Cup playoffs now in full swing, I was curious to see which NHL teams ranked highest for Facebook Likes and Twitter follows. OK before you start, I realize there are a lot more factors to consider in ranking an organization’s social media efforts than just the numbers. They all likely have sophisticated social media strategies that tie back to important business objectives, putting butts in the seats and selling merchandise – while icing an exciting team that is capable of going deep into the playoffs to provide even more revenue.

After I had collected the numbers from the team’s official Facebook and Twitter profiles it became obvious (but not surprising) that organizations with history and solid efforts such over the past few seasons ranked over the teams that have struggled. I decided it would be worthwhile to add in rankings for average game attendance (butts in seats) and their position in the overall standings at the end of the year.

The NHL puts a lot of effort into how teams manage their internet sites, the most obvious being the common template shared by all teams. The template is being stretched to its limits by the individual teams as links to social media can appear in a number of ways, from a local in the header, a link in the footer, a widget within the page of a link that can appear in any number of places within the sub navigation.

Onto the Numbers

The teams with the most followers on Twitter are Montreal (126,938), Vancouver (90,409) and Pittsburgh (81,981) while the teams with the most followers on Facebook are last years champions, Chicago (712,308), Montreal (653,510) and Boston (593,575). Teams with a long rich history such as the Original Six (Canadians, Hawks, Wings, Bruins, Leafs, & Rangers) all ranked within the top 11.

As expected teams like Toronto and Calgary with loyal fan bases had solid scores with social media and attendance but were pulled down by their poor performance this year.

Rankings

I added each team’s ranking for Facebook, Twitter, average game attendance and points together and then sorted them by the best scores. This ranking was created for my own entertainment (yes, I found this entertaining), let me know if you find anything interesting in the results.

NHL Rankings - Twitter, Facebook, Attendance, Standings
Attendance figures from ESPN
End of season rankings from NHL.com

Stop Child Sex Slavery – Real Men Don’t Buy Girls

Real Men Don't Buy GirlsAccording to stats on the DNA Foundation website more than twelve million people worldwide are enslaved including two million children that are bought and sold in the commercial sex trade. In the US alone, its estimated that more than 100,000 children are sold for sex.

These are just a few of the shocking numbers that many of us are unaware of. The need for awareness is what drove Ashton Kutcher and Demi Moore to take action and launch the Demi & Ashton Foundation to battle child sex slavery worldwide.

This week the DNA Foundation launched the ‘Real Men Don’t Buy Girls‘ campaign on their Facebook page featuring ‘real men celebrities’ such as Drake, Sean Penn, Justin Timberlake, Isaiah Mustafa (Old Spice Guy), Ashton Kutcher himself and more.

The Facebook application features several 30 second videos to choose from including Real Men Know How to Start a Fire, Real Men Walk it Off or Real Men Have a Sense of Direction. I chose Real Men are Distrustful of Robots featuring fellow Canuck real man Drake.

At the end of the video we see several framed pictures of more real men like Tom Selleck, Harrison Ford, Bruce Willis and hey, there’s my picture! The camera pans back to reveal Eva Longoria who tells the world that Randy is a real man. You can see the results here at this permalink.

What’s awesome

Awareness of this campaign is extremely important. I love the Facebook application functionality here. Personalizing the video not just with my Facebook profile picture but with Eva Longoria saying my name is genius.

What’s not so awesome

It’s tough to be too critical of a campaign to raise awareness of such as shocking issue. However, I’m am concerned over the lack of any real action on the user’s part in this campaign.

It’s very easy to complete the task, be entertained and move on. Maybe a little too easy. Yes, the user can pass the link to the video on to their friends, but even that seems a little clunky in this campaign.

I find the videos themselves are a little silly and soften the hard-hitting statement of ‘Real Men Don’t Buy Girls’.

What do you think of this campaign? Are they asking too little or is just enough?

This Valentine’s Day Shout Your Love From the Mountain Tops

AT&T has enlisted the help of a group of very unconventional spokespersons for a special live Valentine’s Day event. A team of loud-talking mountain men will shout a special message to your loved one live from Mount Baldy, California.

You can submit your message on the AT&T Facebook application now. On February 14th at 8am PST the Mountain Men begin live streaming their shouts live for everyone to follow, plus they will send each person selected a video clip link to pass onto their loved ones. But hey kids, keep it clean, as the site explains even grizzled Mountain Men have mothers too. The event will promote the new HTC Inspire 4G and I’m imagining the phone and its 4G capabilities will be featured prominently.

The campaign was created by BBDO NY and features several hilarious video clips on the Facebook application and YouTube channel.

It’s Complicated. Reuniting Ken & Barbie on Social Media

Ken and Barbie on Social MediaHonestly I had no idea that these two icons had even broken up. It turns out however, that Ken Carson and Barbie Roberts (yes, they did have last names) have been an on-and-off thing one since they first met in 1961. Things were not well at the Barbie dream house apparently. In fact, in 2004 Mattel issued a press release stating that they were going to spend some time apart, and as we all know it’s not true until the press release has been issued. According to the barbieandken.com website Barbie had actually started dating an Aussie surfer named Blaine.

Welcome Back

Now in 2011, on the 50th anniversary of the debut on the Ken doll, and after a triumphant return in Toy Story 3 he’s back and he’s looking to win Barbie’s heart again, and he’s looking to do it just in time Valentine’s Day.

Mattel has created a website at barbieandken.com where visitors are asked “Should Barbie take Ken back?”. Ken hopes that enough people say ‘Yes’ and that the Love-o-meter goes all the way to the ‘Soulmate’ status. Mattel has also created new profiles for Ken on Facebook, Twitter and Foursquare and are the inspiration behind a new reality series Genuine Ken, a Search for the Great American Boyfriend. Oh, by the way there is a new Sweet Talking Ken doll available in stores, with the striking look and physique which makes Justin Bieber look like the Incredible Hulk. (sorry Biebs)

The streams on the various platforms are a combination of promotion and cute interaction between the two characters. Ken leaves a tip on Foursquare as he reminisces about better times, “Barbie was a little afraid of heights, but I held her hand the entire time during our ferris wheel ride. A little kiss always helps calm the nerves.” Or we see Barbie tweet, “No better distraction for me during this whole @OfficialKen business than #NYFW. See you at the shows!”

Finding Barbie on Match.com

Observations

While the campaign is very clever there is one thing that pops out at me. First of all, who is this campaign aimed at? It certainly isn’t the young girls who would be playing with them. It seems to me that this is targeted at adult users of these social media platforms, which begins to make sense as these are the people that will be buying the dolls for their daughters, nieces or younger family members.

It turns out the dolls were already appearing in stores a week before Valentine’s Day in boxes emblazoned with the message ‘She Said Yes!’. It would have been fun to see coordinated events happening in stores on the Saturday morning prior to Valentine’s Day, providing discounts on the dolls to people who check in on Foursquare of Facebook Places. Encourage tweeting and Facebook status updates, as well as uploading and tagging photos from the events to their profiles on Facebook.

Seems, you can’t keep anything secret these days. Good luck Ken on sorting out the ‘It’s Complicated’ relationship status.

Update: It’s Valentine’s Day and Barbie did say Yes! To celebrate Ken and his Kentourage appeared at Toronto’s Union Station handing out pink roses in celebration of his new relationship status. The current campaign will run until March and there  is a plan for two more phases yet to go in 2011.