eBay Taps QR Codes for Interactive ‘Give-a-Toy’ Christmas Store Windows

eBay Give a Toy StoreA few weeks ago eBay introduced their a new mobile app with ‘The Inspiration Shop’, an interactive window shopping experience curated by artist and interior designer Jonathan Adler. Passersby could scan the QR codes associated with each of the displayed items to be directed to the eBay mobile listing where the items could be purchased.

The same mobile app is being used by eBay to power the ‘Give-A-Toy‘ Holiday campaign for Toys for Tots. Interactive store windows in New York and San Francisco feature a lively environment of animated toy trains, teddy bears, robots and more. Visitors can interact with the display, changing it from dark to night or making it snow and ultimately make their donation by scanning the QR codes displayed on the screen.

For the people not in New York or San Francisco who would like to donate, they can visit ebay.com/giveatoystore to make their donation.

EBay’s Facebook fans can personalize one of the toys from the interactive window and share with their friends. For every completed toy, eBay will donate $1 to Toys for Tots (up to $50,000) and a chance to enter a sweepstakes to win a $1000 shopping spree on eBay.

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eBay Uses QR Codes to Connect Window Shoppers to Mobile Commerce

Ebay Inspiration RoomOnline shopping and auction site eBay has partnered with artist and interior designer Jonathan Adler to create ‘The Inspiration Shop’, a series of real-life shop windows located on Park Avenue in New York City.

Adler has filled the windows with items from the wish lists of more than 20 celebrity tastemakers. Each of the items features a QR code that can be scanned using the eBay app. The shopper is then linked to the eBay mobile site where they can purchase the item. Shoppers from outside the city can view the collection of items on the eBay Facebook page or by visiting the mobile site

The Inspiration Shop was created as a way for eBay to promote it’s mobile commerce capabilities. Shoppers now have the potential to research, choose and purchase an item from wherever they are. Emerging technologies such as Near-Field Communications and frictionless mobile payment systems will soon be in place to further remove more barriers to purchase.