The stadium of Argentine football team Boca Juniors, nicknamed ‘La Bombonera’ (Chocolate Box), is an especially intimidating place for other teams to play. Areas of the stadium are known for vibrating and even sway slightly when fans begin to cheer and jump together.
Nike Argentina was interested to see if the Boca Juniors’ fans could cause the same tremble at another stadium. Four seismographers were installed at Estadio San Juan del Bicentenario, home of the 2012 Copa Argentina Final, to measure the magnitude of the vibration that Boca fans might create.
During the game, readings of 6.4 and 6.2 on the Richter Scale were recorded after the 2 Boca goals. Boca went on to win 2-1, with the celebration registering an grandstand shaking 5.9.
The stunt was created by BBDO with production handled by Sake Argentina.
