Belgian Financial Organization Promotes Safe Internet Banking with Fake Psychic Stunt

Febelfin - Safe Internet Banking

Febelfin is an umbrella organization of the Belgian financial sector. To promote their new campaign ‘Safe Internet Banking‘ they’ve employed Dave, a medium, with what-appears-to-be very powerful ‘psychic’ abilities.

Random people were invited to appear on what they were told was a new TV show (I’m assuming the user’s were asked their names at that point). Soon Dave begins revealing things about the person that he shouldn’t possibly know, including location of tattoos, favorite vacation spots, the colour of their house, or even their credit card number.

A curtain falls and the subject can now see just how Dave knew so much. According to the agency’s web site, the stunt used top notch hackers working in real time to make people aware of the fact that their entire life can be found online.

The stunt was orchestrated by Brussels communication agency Duval Guillaume Modem.


Carlsberg Stunt Sends Unsuspecting Couples Into Biker-Filled Theatre

Carlsberg Stunt Sends Unsuspecting Couples Into Biker-Filled Movie TheatreAs part of the ongoing ‘That Calls for a Carlsberg’ campaign Belgian ad agency Duval Guillaume Modem filled a Brussels movie theatre with 148 tough-looking tattooed bikers.

They left only two available seats in the middle of the theatre for the suspicious couples to sit, and filmed the results. The reactions are priceless as the couples round the corner and come face-to-face with the intimidating crowd. Will they stay or will they run?

As several blogs have pointed out this is reminiscent of the Heineken Italy viral video that won a Cannes Gold Medal Lion in 2010. In that experience, 100 women managed to convince their boyfriends and spouses to attend a classical concert rather than watch the Champions League match between Real Madrid and AC Milan. If you haven’t seen it yet, I won’t give away the great ending.