2012 marks the 25th anniversary of the Discovery Channel’s Shark Week, and sponsor Volkswagen of America will be getting lots of audience exposure both above and below the water.

Volkswagen has worked closely with marine biologist and shark expert Luke Tipple and his team of engineers to create the one-of-a-kind “Volkswagen Beetle Shark Observation Cage”. They will be produce 3 one-minute segments showing the design, construction and submersion of the Beetle. The shark cage, which mimics the silhouette and shape of a real beetle, will be driven (or more likely towed) along the ocean floor.