Wilco Drummer Glenn Kotche Performs Soul Classic Using Delta Faucets

Delta Faucets - Glenn Kotche

Drummer Glenn Kotche may be best known for his work with Wilco, joining the band in 2001 for the recording of Yankee Hotel Foxtrot. Kotche is a versatile percussionist, who has recorded and performed with a variety of artists in a number of musical styles. Besides traditional drums and percussion, he has created home-made instruments from found objects such as scrap metal and hubcaps.

In a new ad titled “Instrumental Touch” Kotche demonstrates the precision of Delta’s tap-on faucets, performing the Four Tops classic “Reach Out, I’ll Be There” by spraying water onto pots, pans and glasses.

The ad was created by Leo Burnett, Chicago, and directed by Stuart Parr of Furlined.

[via Pitchfork]

USA

Madison Square Garden Invites Instagram Photographers to Document Rangers’ Playoff Game

@nyrangers on Instagram

@nyrangers Locker Room on Instagram

With the Ottawa Senators and New York Rangers set to battle it out on the ice at Madison Square Garden tonight, 6 influential Instragram photographers will be documenting the event, before, during and after the game.

The photographers, hosted by Madison Square Garden and Delta will have special access to areas of the arena that not even national press have access to, and have been tasked to document the game in as a creative way as possible. The photos will appear on Instagram and Twitter via the hashtag #NYRDelta, in the Rangers Facebook photo album and on the Rangers’ official fan site blueshirtsunited.com.

Mauricio Parise, Delta’s U.S. manager of brand marketing communications explained on Mashable that the promotion is an example of how social media has changed traditional notions of sponsorship.

“Just having the sponsorship is not enough — we need to make sure we bring it to life, and social channels are allowing us to do that in ways we haven’t been able to in the past,” he says.

The 6 NYC-area photographers with a combined 743,000 plus followers are:

The Instagram app can be downloaded free on iTunes App Store of in Google Play.