Volkswagen Thwartes Fast-Forwarders With Slowmercial

Volkswagen Beetle Slowmercial

Armed with research showing that more than 1 out every 3 Belgians record and watch their favorite TV shows at a later time, and 80% of those choosing to fast forward through commercials, DDB Brussels came up with the ‘Slowmercial’ to promote the new Volkswagen Beetle Cabrio.

Even when viewed the 30 second ad is viewed at 8x normal speed it still can communicate its message to the viewer.

While this trick works fine against for fast-forwarders, it’s powerless against the controversial new ad-skipping technology.

{via The Denver Egotist]

Belgium