Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.
Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.
[via Ad Rants]