DDB Begium and Pedigree Use Transit Posters as Signposts for Dog Walking Tours

Pedigree Belgium - Billboard Walking Tour

Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.

Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.

[via Ad Rants]


WATERisLIFE Campaign Features 4-Year Old Kenyan Boy’s Bucket List

WATERisLIFE Kenya Bucket List

If this 2 minute ad (watch below) by DDB for WATERisLIFE doesn’t make you well-up a bit, then you just might be dead inside. The video follows a 4-year-old Maasai boy named Nkaitole as he leaves his village for the first time and goes on a journey to complete his bucket list.

Nkaitole gets to ride on a boat (and wear cool sunglasses), ride in a hot air balloon, an airplane and see the ocean for the first time. He even gets to experience his first kiss.

The sad statistic driving the ad is that there is a 1 in 5 chance that Nkaitole, and other children like him, may not reach his fifth birthday. Unsafe drinking water is the number one cause of death for children under the age of 5.

WATERisLIFE’s mission is to provide clean water solutions and WASH (Water, Sanitation and Hygiene) programs to schools and villages in developing countries.

[via Ad Week]


Audi Creates Artful Skid Marks to Celebrate El derbi Español

Audi Creates Artful Skid Marks to Celebrate El Derbi de BarcelonaFirst of all, I don’t mean ‘those’ kind of skidmarks, but based on a few of the close calls seen in the video I can’t vouch for the two drivers.

Audi is celebrating the December 10 Derbi game between Real Madrid and FC Barcelona by putting two of their sporty A3s to a unique test of speed and agility on a foggy tarmac. Audi happens to be the official vehicle sponsor for both Spanish football teams.

As seen in the video the two drivers zigged, zagged and spun their Audis in controlled slides around the carefully positioned pylons. As they drove they laid down dozens of rubber skid marks in what appears to be random patterns. In the end, the results were anything but random as we see the skidding cars have created an abstract image of two football players battling for the ball.

The campaign was created by the folks at DDB Spain.

via AdRANTS.

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