Kmart’s Halloween Costume Challenge Sets World Record

Kmart Halloween Costume Challenge

Nearly 36 percent of Americans say their biggest source of Halloween costume inspiration comes from what they see in retail stores or costumer shops, according to data collected by the National Retail Federation. A third use online search, and 26 percent turn to friends & family for inspiration.

One of those US retailers, Kmart along with their ad agency Draftfcb Chicago, have created a very cool ad featuring a selection of their Halloween costumes. The ad, filmed using 360 degree cameras, features dancer Monternez “Monty” Rezel of America’s Got Talent. Kmart challenged Rezel to get in and out of 150 of their Halloween costumes in 8 hours.

The event was filmed in a parking lot of a Kmart store in northwest Chicago and broadcast on Livestream. When it was done, Rezel had managed 150 costume changes in just 6 hours and 5 minutes, setting a Guinness World Record in the process.

I love the zombie doctor, werewolf and creepy clown costumes, but that Stay Puft Marshmallow Man is a bit dodgy.

The track featured in the ad is ‘Like Wolves’ by David Condos track and is available on Bandcamp.


Stuck for a Halloween Costume? How to Dress Like ‘Flo the Progressive Girl’

Dress Like Flo This HalloweenMonday is Halloween, and in addition to the usual vampires and ghosts coming to your door you’re bound to come face-to-face with the odd Lady GaGa, Captain America, Jack Sparrow and god forbid, maybe even a Charlie Sheen or two. You can even add Progressive Insurance’s popular spokesperson and insurance-store cashier Flo to that list of possible trick or treaters as well.

The insurance company has created ‘Dress Like Flo‘, a helpful instructional page with tips on choosing clothes, hair and makeup preparation tips for all the Flo wannabes. A downloadable nametag, logo and button will complete the look. If you don’t feel like creating your own costume, you can find the ‘official’ Flo costume on Amazon.

Flo was created back in 2008 by ad agency Arnold Worldwide, and is played by actress and comedian Stephanie Courtney. The perky Flo even has her own very popular Facebook page with over 3 million ‘likes’.

What other advertising icons do you expect to see out-and-about this Halloween?

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.