Cat Risks Nine Lives for Purrfect Car in New Zealand Toyota Ad

Toyota Corolla - Alloroc the Cat

Without giving it all away, this New Zealand ad for Toyota Corolla may not be the best one for overly-sensitive cat lovers to watch.

In the ad, Alloroc, a hyper-focused, puff ball of a cat falls hard for the serenity of the new Toyota Corolla (it even kind of matches it’s fur). After just one ride to the vet, the cat is smitten and will do ‘anything’ for another drive. Soon certain ‘accidents’ begin to happen around the neighbourhood.

The TV ad is supported by a website featuring downloadable Alloroc wallpapers, as well as a CatCam walkaround of the car features inside and out. A special window sticker of Alloroc is available from Toyota dealers in New Zealand.

The ad was created by Saatchi & Saatchi New Zealand, directed by Hamish Rothwell for Goodoil.

New Zealand