Royal Corgi Gives Marmite the ‘Leg-Up’ in Jubilee Edition Jar Campaign

Marmite Jubilee JarNot only have Marmite created a special Diamond Jubilee edition of it’s distinctive jar, but they temporarily renamed the product ‘Ma’mite’ in honour of the Queen’s 60 year reign.

As part of the promotion campaign for the commemorative jar they’ve released a video on the brand’s Facebook page featuring a hungry royal Corgi. The dog is awakened and scampers through the palace looking for the breakfast leftovers. After tasting the marmite covered toast, he turns around and expresses his displeasure.

The campaign created by DDB UK.


Tweet a Treat to Bill the Interactive Jubilee Corgi

Bill the Interactive CorgiIt’s well-known that Queen Elizabeth is a dog-lover, and her longtime breed of choice is of of course the corgi. The Queen’s father King George VI first introduced the corgi breed to the royal family in 1933, and (according to the family pets page of the official Monarchy website) today she owns three Corgis: Monty, Willow and Holly and three Dorgis (a Dachshund-Corgis mix): Candy, Cider and Vulcan.

To celebrate the Queen’s Jubilee visual effects company The Mill have created Bill the interactive corgi. They’ve created a temporary home for Bill on a digital screen installed in their windows at 40-41 Great Marlborough Street, London (if you happen to be in the neighbourhood).

You can send a ‘tweet-treat’ to Bill between May 28 and June 5 using the @themillcorgi profile and the hashtags #play #eat #chill or #party.

For every tweet sent, the Mill will donate 50p to the Battersea Dogs Home Trust (the Queen is a patron of the organization)