The Swedish Post Brings 1910 Christmas Cards to Life

Swedish Post - Christmas on WheelsThe Swedish Post is celebrating the holidays by bringing Christmas Cards to life in a large barn outside the town of Kalmar. Visitors to the Christmas Cards on Wheels website can watch a live video feed from a camera that travels on a track through a series of set pieces designed to mimic the artwork of Swedish artist Jenny Nyström.

Nyström’s Christmas illustrations were featured on the very first Swedish Christmas card and showed piano playing pigs, elves decorating trees and dropping cards from a balloon.

As the camera travels through the barn visitors can capture still images that can then be used to create a real Christmas postcard that can be delivered to friends and family by… you guessed it, the Swedish Post. Visitors can also interact with the props by taking control of the camera for a lap, allowing them to open the top of piano, change the colour of the Christmas tree lights and control the fire in the elves hot air balloon.

However, with a popular site like this there’s bound to be glitches and the video feed can be choppy or unavailable at peak times. The live video feed is available between 9am and 9pm (local Swedish time).

The project was created by Akestam Holst. The Stockholm-based agency has done other work for the Swedish Post including ‘Sweden’s Safest Hands’. The campaign challenged users to safely deliver packages on their smartphones. The first user to arrive at the secret destination would win the content of the package.

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Harvey Nichols Holiday Ad Highlights the Dreaded ‘Walk of Shame’

Harvey Nichols - Walk of Shame

Oh dear, those shiny fabrics, animal prints and too-too short party dresses seem a bit out of place in the early morning light. UK department store chain, Harvey Nichols is bringing the dreaded ‘Walk of Shame’ to light as part of it’s 2011 Christmas ad campaign.

The Walk of Shame (for the uninformed) is that long, awkward trip home, the morning after the night before. You just happen to be wearing the same clothes you were wearing when you went out.

Harvey Nichols is here to promote fashion choices that look as good in the morning light as they were turning heads at the holiday party.

The spot was created by DDB London and directed by James Rouse for Spy Films.

UK

‘You’re Never Too Old to Sit on Santa’ Musical Breaks Out at New Jersey Mall

Improv Everywhere Mall Santa MusicalNew York performance art group Improv Everywhere is back with another one of their Spontaneoud Musicals. This time the theme is the holidays and the theme that you’re never too old to sit on Santa’s lap.

Other performances have been staged in food courts, grocery stores and even a social media conference.

While some Improv Everywhere’s projects are unauthorized the Mall Santa Musical was performed with the cooperation of the mall. The musical was perfomed a few times during that day duirng the breaks of the ‘real’ mall Santa. As you can imagine, there is a significant amount of preparation and rehearsal involved in Improv Eveywhere’s performances and they’ve posted some behind-the-scenes pictures and video on their website.

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eBay Taps QR Codes for Interactive ‘Give-a-Toy’ Christmas Store Windows

eBay Give a Toy StoreA few weeks ago eBay introduced their a new mobile app with ‘The Inspiration Shop’, an interactive window shopping experience curated by artist and interior designer Jonathan Adler. Passersby could scan the QR codes associated with each of the displayed items to be directed to the eBay mobile listing where the items could be purchased.

The same mobile app is being used by eBay to power the ‘Give-A-Toy‘ Holiday campaign for Toys for Tots. Interactive store windows in New York and San Francisco feature a lively environment of animated toy trains, teddy bears, robots and more. Visitors can interact with the display, changing it from dark to night or making it snow and ultimately make their donation by scanning the QR codes displayed on the screen.

For the people not in New York or San Francisco who would like to donate, they can visit ebay.com/giveatoystore to make their donation.

EBay’s Facebook fans can personalize one of the toys from the interactive window and share with their friends. For every completed toy, eBay will donate $1 to Toys for Tots (up to $50,000) and a chance to enter a sweepstakes to win a $1000 shopping spree on eBay.

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Aussie Underwear Brand Presents a Unique Take on ‘The 12 Days of Christmas’

Bond's 12 Days of ChristmasAs Christmas presents go, new underwear usually falls very low on the my holiday wish lists. That might change if underwear adverts were more exciting, like this example from iconic Australian underwear and clothing brand Bonds.

The advert features actress Rachel Taylor as the ‘Partridge in a Pear Tree’ and a cast of 60 other talented Aussies skateboarding, dancing, leaping, drumming, swimming and well… 8 mates a drinking milk while sliding across the floor in their socks.

It’s all part of Bonds unique take on the 12 Days of Christmas. Besides the 60 second example embedded above, the commercial was also produced as 12 separate 10 seconds ads that each featured one part of the familiar carol. The products are all grouped on an area of their online store as the 12 Deals of Christmas.

The most striking part of the ad (besides the 9 ladies dancing) is the rumbling baritone vocals of Sydney singer/songwriter Jack Ladder (real name Tim Rogers).

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

John Lewis Christmas Ad Features a Very Impatient Boy & the Music of The Smiths

John Lewis Christmas Ad 2011Christmas marketing seems to be launching earlier every year, so I wasn’t that surprised when I began to see holiday decorations for sale even before the Halloween candy and costumes were being packed up and put away.

UK retailer John Lewis is out early with their 2011 Christmas ad featuring a boy who like me, just can’t wait for Christmas. No matter what the boy does; including casting a spell dressed as a wizard; he just cannot make time move any faster.

John Lewis’ Christmas Ads over the past years have included some interesting remakes of classic songs. In 2008 Matt Spinner’s version of The Beatles ‘From Me to You‘ was featured. In 2009 the Christmas ad featured Taken By Tree’s version of the Guns n’ Roses classic Sweet Child O’Mine. In 2010 Ellie Goulding performance of Elton John’s ‘Your Song‘ was used and even went on to reach #2 on the UK singles chart.

The 2011 ad features Slow Moving Millie’s (Amelia Warner) rendition of The Smiths mournful classic ‘Please, Please, Please, Let Me Get What I Want’. The track can be purchased for £0.99 at the UK iTunes store. And just in case you’re curious, Morrissey is cool with the song being used in the advert.

UPDATE, Nov 21: An 11 track album of songs used in John Lewis’ ad is available for pre-order on iTunes now and will be going on sale on November 28 at £7.99, with £2 for every album sale donated to to Save the Children. A CD version will be made available in all John Lewis stores.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.