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Create a Melody of Roaring Engines Using Seven Generations of Porsche 911s

October 15, 2013 by Leave a Comment

Porsche 911 Birthday Roar

2013 marks the 50th anniversary of the introduction of the Porsche 911, and to celebrate the event the automaker engaged creative agency Fred & Farid to create a fun interactive experience for their Chinese web site.

With game play similar to Guitar Hero, the numbers 1 to 7 on your keyboard control the engine sound of one of the Porsches. Match the sounds and you’ll progress through each of the levels. Each of the cars represents one of the seven generations of the 911 released since 1963.

[via Mdelmas.net]

China

Filed Under: Online Interactive Tagged With: , , , ,

Buick Promotes 2013 Encore in China with Augmented Reality ‘Hide & Seek’ Game

September 22, 2012 by Leave a Comment

Buick Encore Hide & Seek

In a campaign reminiscent of 2010’s MINI Getaway in Stockholm, Buick has launched a augmented reality high and seek game across China to promote the 2013 Encore luxury crossover.

Buick has a long history in China, beginning in the early part of the 20th century as a car of choice for the country’s influential citizens. Buick was also the chosen brand when GM began regular production at its Shanghai GM joint venture in 1999. In 2011, GM sold it’s 3 millionth Buick since 1999, with over a million of those being sold in 2010 alone.

For the Encore Hide & Seek game, Buick hid virtual cars in 16 cities across China. Players downloaded the location-based game, showing the general location of the car in that city. After arriving at the location, players used the augmented reality feature to try to spot the virtual car on the street. Once found, the player had to hide the car at a location. The player that managed to hide the virtual car for the longest over the 7 day game period won the actual 1013 Buick Encore.

[via PSFK]

China

Filed Under: Automobiles, Mobile, Social Media Tagged With: , , , ,

Sprite Ad Features Models that are Literally Blended Into the Background

July 10, 2012 by 1 Comment

Sprite Camouflage

Shot on the streets of Prague, this new ad for Sprite is surely inspired by the amazing work of Chinese urban camouflage artist Liu Bolin. Liu paints his models so that they literally disappear against their complex backgrounds.

The make-up crew involved in this ad shoot did an incredible job matching his style. The models are positioned against trees, brick walls, and advertising. One amazing scene features a model seated on a park bench with the background elements seamlessly painted onto his back, he only becomes truly visible when the actor walks behind him, revealing his silhouette. Watch the full ad and a ‘making of’ video below.

Jordan Kramer, copywriter at BBH New York explained, “The basic concept behind this ad is we are using camouflage as a metaphor for kind of blending into your environment, not standing out, not expressing yourself in your own way.”

While the concept is a more than a little obvious, the execution is mind-blowing.

The Camouflage ad is a creative collaboration between the offices of BBH Shanghai/BBH New York. The spot was directed by Peter Thwaites of Gorgeous.

USAChina

Filed Under: Advertising & Marketing, Art & Design, Food & Drink Tagged With: , , , , , ,

Driver Sets Parallel Parking Record at Mini ‘Chinese Job’ Launch

June 5, 2012 by Leave a Comment

Mini 'Chinese Job' Parking RecordOne of the most challenging parts of my student driving driving was practicing the fine art of parallel parking. We actually had to drive 15 minutes into the local town to actually find parking spaces to practice in. I was not a natural parking savant, so trying to get the car correctly backed into a tight parking spot without banging into the car in front or behind took a lot of awkward attempts.

Just a few weeks ago in Beijing, Chinese driver Han Yue managed to slide his Mini into a space just 15 cm (5.91 inches) longer than his vehicle. While Han’s skill at parking is incredible, I’d really like to see him get the car out of the space just as easily.

The folks from the Guiness Book of World Records were there to certify the record, beating the previous record of 22cm set by Patrick Folco ‘Lo Show dei Record’ in Rome, Italy, on 17 April 2012.

The event was held by Mini to promote the launch of the ‘Chinese Job’ special edition, based on the Mini Cooper S and Clubman.

China

Filed Under: Advertising & Marketing, Automobiles, Experiential Tagged With: , , ,