Toronto Maple Leafs Invite Fans to “Break the Ice” for Free Signed Jerseys

Toronto Maple Leafs - Frozen Jersey

With the NHL lockout finally over after 625 lost regular-season games, the league is finally ready to get a shortened season underway this weekend. Teams around the league are eager to try to ease the bad feelings of some fans by offering everything from discounts on tickets and concessions, to free beer ‘samples’ from the Ottawa Senators. (Stop. You had me at ‘free beer’)

Here in Toronto, where there’s little doubt that fans will fill the Air Canada Centre tonight for the delayed season opener against the Montreal Canadians, the Maple Leafs organization had the city’s hockey fans abuzz with a unique promotion.

Autographed jerseys of Leafs stars were encased in blocks of ice and dropped off at 9 locations around Toronto. Fans were invited to keep the jerseys if they could get to them.


Comedian Gerry Dee Promotes Bread Smoothies in Dempter’s Clip

Dempsters - Gerry Dee Hijacks Smoothie Bar

I don’t get smoothies often, but when I do, the one of the last things I would expect to have included would be bread. But that’s just what happens when comedian Gerry Dee takes over a local Juice Bar and tries to convince people that adding a slice of bread to their healthy drink would be good idea.

The stunt was orchestrated by Cundari Advertising, and looks to remind people that Dempster’s Whole Grains bread contains the same vitamins and minerals found in fruits and vegetables.

The campaign is supported by sandwich recipes at and features a contest on the Dempster’s Facebook page, where viewers of the video can enter to win $3000 worth of groceries. The brand will also be hosting a Dempsters #BreadJuicer Twitter Party on Thursday, January 24th at 9:00pm.

[via Great Ads]


TSN Offers Early Morning Wake-up Calls for Canadian Jr. Hockey Fans

Molson Canadian World Jrs Wake-up CallWith the entire NHL hockey season on the verge of being cancelled, Canadian hockey fans are hyped and ready to get their hockey fix with the broadcast of the 2013 IIHF World Junior Hockey Championship.

The only drawback is that the tournament is being played in Ufa, Russia, which means that the games are set to start around 4am Canadian time.

To make sure hockey fans don’t miss the drop of the puck, they can use the ‘World Jr Wake-Up‘ to schedule a call from TSN Sportscentre host Jay Onrait.

The campaign was put together by Rethink Canada.


Tim Hortons Celebrates 2 Million Facebook Fans with In-Store Flash Mob

Tim Hortons - 2 Million Facebook Fans Flash Mob

For those folks in other areas of the world who may not be familiar with the Canadian coffee shop and restaurant chain, Tim Hortons is an institution with 4,071 locations, 3,326 in Canada and 734 in the United States. Each day, millions of Canadians from coast-to-coast line up at the counters and drive-thrus to order the traditional double-double, box of Timbits or one of the other dozens of items on the menu.

To celebrate reaching 2 million Facebook fans, the largest Canadian fan base of any brand page on Facebook, Tim Hortons staged a flash mob on November 12, thanking their employees and fans.

The group performed ‘Thank You for Being a Friend’, a song written and originally performed by Andrew Gold in 1978. Of course, the song became much more famous in the 80s as the theme from The Golden Girls.

After watching the video, I could really use a honey cruller.


Taxi 2 Addresses Creepy Moustaches with Creepy Movember Clip

Taxi 2 - Movember

It was just this past week during introductions at an important client pitch, when I felt the need to explain, “I don’t always have a moustache, but it’s Movember“.

It’s not your imagination that you’re noticing more starter ‘staches out there this month. Men around the world are letting their upper lip grow wild to create awareness and raise money for men’s health, specifically prostate cancer and male mental health initiatives.

No matter how odd my attempt at an awesome Movember ‘Mo may look (so far), it’s nowhere near as creepy as the ‘Mo on this guy in this clip from Taxi 2 and Radke Film Group. But, moustache’s don’t make you creepy, being creepy makes you creepy.

Visit Movember now, and help out by donating to the cause.

[via Strategy]


Help the Guy in Stanfield’s Underwear Hitchhike His Way Across Canada

Stanfield's - The Gitchhiker

As any young man growing up in Nova Scotia, I grew up wearing my share of underwear made a dozen or so miles away at the Stanfield’s factory in Truro. However, I never attempted to hitchhike anywhere in my tighty whities, not even on a double-dog dare.

But, that’s exactly what testicular cancer survivor Mark McIntyre will be doing. Starting on November 14, he’ll be attempting to make his way from Vancouver to Truro in 21 days by hitching rides and completing challenges and dares. If he’s successful, Stanfield’s will give $20,000 to the Canadian Cancer Society for below-the-waist cancer research.

You can follow McIntyre’s adventure at, and help him out by voting on gifts (so far, fans have voted to provide him with boots and a toque) and saved kilometers in the Gitchmobile.

‘The Glitchhiker’ was created by john st., who previously worked with McIntyre and Stanfield’s in 2010 on the ‘Guy at Home in His Underwear‘ campaign.

[via Agency Spy]


Walmart Canada and Mattel Team Up for Virtual Toy Store in Toronto Underground

Walmart Mattel Virtual Toy Store

With only 50 days left to go before Christmas Day (yes, only 50), Walmart Canada and Mattel have launched a Virtual Toy Store in a busy area of Toronto’s PATH system near Bay and Front Street.

The virtual toy store features Mattel toy products such as Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. Each of the pictured products features a unique QR code, that when scanned redirects to Walmart Canada’s mobile site, where a shopper can purchase the item and receive the special offer of free shipping.

The virtual toy store is set up at the same spot where’s virtual pharmacy was set up last April, and is similar in execution to the Tesco and Peapod virtual grocery stores.

I’m curious whether having the Walmart and Mattel brands on-board will help make busy pedestrians stop and scan the QR codes. There seemed to be little interest in the installation.

Dozens of people passed by while I watched, but few gave the wall even a passing glance, let alone made any effort to stop and take a closer look. Are these types of virtual shopping installations a bust?

The virtual toy store was created by Brandfire Marketing Group working with IMA Outdoor Inc.

[via BrandChannel]


War Child Launch Campaign to Protect Childhood in War Affected Areas

War Child Canada - Jam

A new PSA (embedded below) from War Child Canada features bullets that turn into crayons, landmines that explodes into pages from textbooks and a grenade that blows up inside floating bubbles.

It’s part of new campaign that looks to raise attention of protecting the childhood of the millions of children growing up in areas affected by war. By providing access to education, opportunity and justice War Child gives those children a chance to reclaim their childhood and break the cycle of poverty and violence.

“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased. War Child’s intention is to restore the opportunities for emotional, intellectual and social development that a stable childhood brings and thereby breaks that cycle,” said War Child’s COO, Dr. Lorna Read.

The campaign was created by War Child’s pro-bono partner, john st., and will be supported by posters, print and an upcoming social media activities. The PSA was directed by Henry Lu, and was made possible with a donation of one million Aeroplan Miles from Aeroplan’s Beyond Miles Program.


Supercars Take to the Streets of Toronto in xBox Canada’s Forza Horizon Promotion

Forza Horizon Supercars

In Forza Horizon, a spin-off to the popular Forza Motorsport xBox video game series, the cars break free from the confines of the race track and take to the open road.

To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.

The stunt was created by MacLaren McCann Toronto.

The track featured in the video is ‘DRVGS’ by DVBBS.

[via Ads of the World]


BC Dairy Association Launches Song Contest Judged By Cows

BC Dairy Association - Music Makes More Milk

Tom Hoogendoorn, his brother and families own Valedoorn Farms in Agassiz (just north-west of Chilliwack), British Columbia. Together they raise and care for 300 dairy cows, including 5; Daffodil, Jasmine, Rianne, Hester and Skylar; who will serve as the final judges in the BC Dairy Association’s Music Makes More Milk song competition.

Studies have shown that if cows like the music (classical in particular) being played in the barn, it may result in the production of more milk. Your mission is to create a song, using the online music composition application on the contest website, that the cows on Valdedoorn Farms will enjoy.

The top 15 songs will be voted on by the public until November 16, with the most popular tunes being played to the cows. A special ‘cow-cam’ will be available to watch the reactions of the bovine jury. In the final round, one finalist’s song will be played each day before milking. The amount of milk produced each day will be measured, with the song that resulted in the most milk being declared the overall winner.

The Music Makes More Milk competition was created by the Vancouver office of DDB Canada.