Dominos Creates Brand-Sponsored Squad for ‘Call of Duty’ Play on Xbox 360

Dominos #gamefuel

While not one of the traditional food groups, pizza is certainly one of the essential elements that fuel any all-night gaming sessions.

With this knowledge at hand, Dominos UK and ad agency Iris recruited a squad of amateur gamers to represent the company by competing in “Call of Duty” with money-off voucher codes on the line.

Dominos will use their social media channels to ask gamers to add the gamertag DominosPizzaUK on xBox 360.

Nick Dutch, head of digital at Domino’s Pizza Group said:

“We’re constantly seeking new ways of engaging with our audiences and understanding what makes them tick. Playing the games they want to play is an important part of that process, and something that hasn’t been done – so we’re excited to see how far Team Domino’s can go!”

[via The Drum]


Tough Guy Peter Stolmare is ‘The Replacer’ in Call of Duty Black Ops 2 Video

Call of Duty - The Replacer

Actor Peter Stolmare, star of dozens of TV and movie roles, but maybe best known as Slippery Peter on Seinfled, or kidnapper Gaear Grimsrud in Fargo, stars in a promotional clip for Call of Duty Black Ops 2 as ‘The Replacer’. As the Replacer

Whether it’s filling for you at the office, delivery room, or visiting Nana, The Replacer (with maybe a wink to Harvey Keitel’s ‘The Fixer’ character in Pulp Fiction), will fill as your replacement while you spend your valuable time playing the game.

The clip was created by 72andSunny, and directed by Wayne McClammy for Hungry Man.

[via Creative Criminals]