Calgary Agency Uses Snowbank to Advertise Local Farmer’s Market

Calgary Farmer's Market - Open all Winter

The Calgary Farmer’s Market may be open all year round, but with bitter cold in the air and the ground frozen and covered with snow, the last thing on a person’s mind may be heading out for an afternoon at the local farmer’s market.

To help remind the folks around Calgary about the Market’s winter hours, ad agency WAX took advantage roadside snowbanks as an unexpected advertising platform. The agency planted a row of carrots in the snow, complete with a small sign saying “Open All Winter”.