Calgary Zoo Publishes 2012 Annual Report on Instagram

Calgary Zoo 2012 Annual Report on InstagramThere’s no denying that photo uploads are a huge part of people’s internet activities. Each day an average of 40 million photos are uploaded to Instagram alone.

Tasked with creating the 2012 annual report for the Calgary Zoo, Trigger Communications made note of the large number of images that zoo visitors had uploaded with the hashtag #calgaryzoo. If their audience was using Instagram to express their relationship with the zoo, why shouldn’t they. With client approval the team set out to create and deliver the 2012 annual report in Instagram.

The execution fit well with a limited budget and the conservation values of the zoo. Original photos were shot with iPhones, and copy was reworked for readability within Instagram’s caption and comments format. Copies of the financial statements, which are presented as photos as well, are available in a more reader-friendly version by request.

This isn’t the first time that Trigger has come up with a creative solution for a Calgary Zoo annual report. The 2011 annual report was published as a one-page foldout printed on recycled newsprint.

[via The Trigger Blog]

Calgary Agency Uses Snowbank to Advertise Local Farmer’s Market

Calgary Farmer's Market - Open all Winter

The Calgary Farmer’s Market may be open all year round, but with bitter cold in the air and the ground frozen and covered with snow, the last thing on a person’s mind may be heading out for an afternoon at the local farmer’s market.

To help remind the folks around Calgary about the Market’s winter hours, ad agency WAX took advantage roadside snowbanks as an unexpected advertising platform. The agency planted a row of carrots in the snow, complete with a small sign saying “Open All Winter”.


Calgary Philharmonic Chorus Sings Winter Warm-Up Tweets

Calgary Philharmonic Chorus Sings Winter Warm-Up TweetsIt’s true that Calgary can be a pretty cold place in the winter, but like most places here in the Great White North, Calgarians have developed unique ways to stay warm when the snow begins to pile up and the temperatures start to drop.

To help warm up the Calgary Philharmonic Orchestra Chorus for the 2011 winter season, Tourism Calgary asked its Twitter followers to tweet their answers to the question, “How do you stay warm in #YYC?”. The tweets using the hashtag #cpowarmup were brought together and the 20 best ones were set to the music of ‘O Fortuna’ by Chorus Master Timothy Shantz.

The results were recorded on November 29 at the Jack Singer Concert Hall and feature such helpful keep warm tips as, “Bowls of noodles, Warm hot chocolate, Gravy Action on my cheese”, “Try hot yoga! or a nose hat! Or black silk long underwear” or my personal favorite “Clothes in dryer. Set the timer. Hop into a warm outfit”.

The project was created by Vancouver social media agency Village & Co.. The video was shot and edited by Calgary’s Nur Films.

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