Tough-Guy Vinnie Jones Teaches a CPR Lesson You’d Better Not Forget

Vinnie Jones demonstrates Hands-Only CPR for the British Heart FoundationYou may remember Vinnie Jones best from his days as a ‘hard-man’ footballer or from his tough-guy roles in Guy Ritchie’s ‘Lock, Stock & Two Smoking Barrels‘ and ‘Snatch‘.

Recently Jones has taken on a new role to help the British Heart Foundation promote ‘Hands-only CPR’, and he’s using his typical tough-guy style in this demonstration video. Vinnie and his pals luckily had a special volunteer lying around for the demonstration.

The first important thing to do is call 999. Then check the person for responsiveness, and to see if they are breathing. Then lock your fingers together with knuckles facing out. Begin to press down on the patient’s chest approximately 5-6 cm (about 2 inches); push hard and fast, about two times a second. Vinnie and his ‘associates’ suggest you keep time to the beat of the BeeGees’ Stayin’ Alive.

According to the British Heart Foundation, less than 10 percent of the 30,000 people in the UK who suffer cardiac arrest survive long enough to leave hospital alive. By using a technique such as ‘Hands-only CPR’ it can double the a casualty’s chance of survival.

A shorter version of the video will be used on UK TV. Visit the BHF Hands Only CPR site for more information.

Add your Zebrafish to the Hope Tank and Help the British Heart Foundation Mend Broken Hearts

British Heart Foundation - The Hope TankScientists funded by the British Heart Foundation are conducting research into ways that they can literally help broken hearts mend themselves. Currently once a heart muscle is damaged from a heart attack, it can never fully recover to it’s former healthy self. Scientists are using Zebrafish, which can re-grow parts of their heart, with the goal of helping human hearts mend themselves in as little as 10 years time. What was once science fiction is becoming science fact.

To promote this groundbreaking research and the Mending Broken Hearts Appeal, the British Heart Foundation has created The Hope Tank, a virtual aquarium filled with zebrafish. Visitors can create their own zebrafish and leave a personal message of hope, joining nearly 3,000 other supporters.

The Hope Tank was created by London creative agency Glue Isobar.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.