TNT Promotes ‘Perception’ With Electromagnetic Dot Display Window

TNT Perception - Electromagnetic Dot Display

Electromagnetic dot displays (aka flip-disc display, flip-dot displays) may be best known for being used on the arrival/departure boards at bus stations, airports and scoreboards. A sign can be made up of hundreds (or thousands) of individual two-sided magnetized discs. One side of the disc is usually black and the other side is a bright colour such as white or fluorescent green. When a current is sent through the closely coupled electromagnetic coil the disc will flip to one side, it remains in that position the current is reversed through the coil flipping the disc to the opposite side.

Brooklyn-based digital shop Breakfast leveraged electromagnetic dot display to create an interactive display to promote the new TNT drama ‘Perception’ starring Eric McCormack. McCormack’s character, Dr. Daniel Pierce is an eccentric neuro-scientist who assists the FBI in cases that include anagrams (are there a lot of those?).

Breakfast used the idea of anagram-solving and filled the sign with what appear to be hundreds of random words. The sign made up of 40,000 individual discs was programmed to spin from black to white 15 times faster than they were designed. As people walked past the sign the words would fall away revealing a hidden phrase.

The window display will in place at 32nd St. and 6th Ave., New York until July 29th.


Share Your Breakfast Pictures and Help Fight Hunger

Kellogg's Share Your BreakfastFor the social media naysayers who’ve been quick with the “I don’t care what people have for breakfast” statement, Kellogg’s new campaign Share Your Breakfast will make them nuts.

But everyone eats breakfast, so maybe they won’t mind eating their words for a good cause – hopefully with a large bowl of Kellogg’s Corn Flakes – and what the heck, throw in a side of bacon too.

Kellogg’s wants Americans to share pictures of their breakfasts at as part of National Breakfast Day (March 8), a day created to raise awareness of how important it is, especially for children, to start the day with a nutritious healthy breakfast.

With every breakfast image uploaded, Kellogg’s will donate one breakfast to a child in need, with a goal is to reach one million shared breakfasts. If you’ve already eaten breakfast there’s no need to worry, you can simply text a description of your meal with the word SHARE.

One of the interesting areas of the site is the Discover section. Here you can select a breakfast food and see which States shared that food as part of their breakfast. You can then roll over each State to get the exact percentage.

The good people of Wyoming and Maine are leading the nation in bacon as part of their breakfast, while it looks like North Dakota and Mississippi folks love their yogurt first thing in the morning.