Something Stinks Down Under. Babies Make the ‘Poop Face’ in Aussie Diaper Ad

Mamia Nappies - Baby Faces

Parents will no doubt recognize the strained look on the faces of these babies right away. The Australian ad from supermarket chain ALDI is promoting their Mamia brand of diapers, and their ability to be ready for anything at any time.

To get the best shots, the production team worked with 12 babies over the 2 day shoot, picking the best four ‘poop faces’.

What worries me now, is that I’m fairly sure I’ve seen a few of my friends make ‘that face’ too.

The TVC was created by ad agency BMF, and directed by Scott Pickett of Jungle Boys.

[via CampaignAsia]