Tweet For Free Ben & Jerry’s Today in Toronto

Ben & Jerry's Scoop Movement

via @BenJerryCanada

With the sun shining and the temperatures starting to creeping back up into the high 20s, people in downtown Toronto and especially those attending some of the NXNE events are going to be looking ways to cool off today.

Ben & Jerry’s Canada are coming to the rescue for the overheated music, film and interactive fans. If you’re at Dundas-Square just look for the Ben & Jerry’s ambassadors for a free scoop of ice cream.

If you’re in other areas of downtown branded eco-cabs hauling mini freezers will be delivering free scoops of ice cream to the top tweeted intersections in downtown Toronto. Grab your friends, coworkers and start sending out tweets with the #scoopmovement hashtag.

Ben & Jerry’s Wants Your Unused Characters to Promote Fair Trade

Do you want to do good with your Tweets but don’t feel particularly chatty. Well, good news for you, Ben & Jerry’s wants to put those unused characters in your tweets to good use. They’ve released a cool Twitter application to promote Fair Trade Day on may 14. You enter your message as normal using the app, the space left over in your tweet is instantly filled with a customized message and link to an applicable article about the fair trade movement.

The application can also work as a Chrome of Firefox browser plugin. You can use up 133 characters in your tweet (I checked), and still include a Fair Trade Message. Now that message is very short and consists of “| > #FT”.

A fun and easy way to spread the message