Nissan Australia Showcases Truck on 4×4 Track Shaped Like Beethoven Soundwave

Nissan Australia - Patrol vs Beethoven

‘Patrol Vs Beethoven’ is definitely one of those “I wish I was in the room during the client pitch” type campaigns.

To highlight the powerful yet refined qualities of the Patrol, Nissan Australia constructed a 4×4 track to match, based on the outline of the waveform from Beethoven’s Symphony No. 9.

Next they invited Mr. 4×4 himself, Pat Callinan, host of TV series ‘Pat Callinan’s 4×4 Adventures’ to take the Nissan Patrol for a precarious drive up and over the 5 storey high mountain of dirt.

‘Patrol Vs Beethoven’ was created by WhybinTBWA Melbourne.

[via mUmBRELLA]

Australia

Newcastle Commuters Join Pianist to Create a Bus Station Sonata

Arts Council_of England - Bus Station Sonata

In a project to help introduce classical music to a wider audience, commuters passing through Newcastle’s Haymarket Bus Station were asked to sit in with pianist, Andy Jackson and contribute a few notes to create a collaborative performance of Beethoven’s moonlight Sonata.

The installation was conceived by Newcastle artist Anton Hecht, and funded by The Arts Council of England and the Tyne and Wear area bus company Nexus.

[via Meme Machine]

UK

Banco Sabadell Celebrates 130th anniversary with Orchestral Flashmob

Som Sabodell Orchestra Flashmob

On May 19, people enjoying a quiet evening out at Placa de Roc in Sabadell, Spain were in for a wondrously noisy surprise.

What appears to be a single street performer playing the opening notes of Beethoven’s Ninth Symphony quickly expands to include more and more musicians. The group eventually includes over 100 people from the Orchestra Simfònica del Vallès and singers from the Amics de l’Òpera de Sabadell, Coral Belles Arts and Cor Lieder Camera.

The flashmob was assembled to celebrate it’s 130th anniversary of Banco Sabadell.

The creative agency for the flashmob was Remake and the film was shot by Onidea.

Spain