St. John Ambulance Promotes First Aid Training with Dramatic ‘Helpless’ Ad

St. John Ambulance - Helpless

First aid training organization, St. John Ambulance has launched a dramatic new ad in the UK, with a short film titled ‘Helpless’. The video follows the story of a man’s battle with cancer from diagnosis through to recovery, but there’s a unexpected ending to the ad.

Why Cancer? Over 140,000 people die each year from cancer, the same number of deaths that could be prevented with proper first aid training. More information can be found on the St. John Ambulance website.

A statement on the website reads:

“The main reasons people do not learn first aid are because they think it is too time consuming or it is simply not a priority for them. 41% admit that it would take something as severe as the death of a loved one to make them learn first aid.”

Have you taken a first-aid course? Courses across Canada are listed on the St. John Ambulance Canada website.

The haunting music in the film is ‘I’m in Here’ by Australian artist Sia.

The ad was created by BBH London, and directed by Benito Montorio of Blink.


Start the Day with Weetabix and a Teddy Bear Dubstep Party

Weetabix Chocolate Spoonsize 'Dancer' TV adHaving a bowl of Weetabix for breakfast may not be the most exciting experience in the world, unless of course your bedroom comes complete with a dance crew of fuzzy teddy bears.

The Weetabix Chocolate Spoonsize ‘Dancer’ ad, directed by The Daniels (Daniel Kwan & Daniel Scheinert) for Bartle Bogle Hegarty London debuted during X-Factor on September 12, and has become an instant web hit. The ad (embedded above) features 9 year-old dancer Arizona Snow, chowing down some chocolate Weetabix before ‘popping’ and ‘locking’ around her bedroom with the aforementioned teddy bears much to the amazement of her friends.

The Weetabix YouTube channel features other videos from the shoot including a series of Learn the Dance clips that show viewers how to recreate Arizona’s awesome dance moves. The ‘Making of…‘ video is amazing, showing the behind-the-scenes work by the creative team, puppeteers, choreographer and dancers that went into creating a realistic illusion of breakdancing bears.

And if you’re wondering what the track is, it’s ‘A New World’ by Estonian producer Mord Fustang.