Foot Locker Ad “Rights the Sports World’s Wrongs” with Tyson, Holyfield and More

Foorlocker - Week of Greatness

In the new spot promoting Footlocker’s ‘Week of Greatness’, Cleveland Cavalier point guard, Kyrie Irving feels that all is right with the world,

Kyrie may be right on the money with that thought, as the ad goes on to show Mike Tyson and Evander Holyfield making up over the “ear incident”, Dennis Rodman booking a one-way flight to North Korea, Craig Sager burning his colorful sports jackets, and Brett Favre realizing it’s time to walk away… from pie.

The ad was created by BBDO New York, and directed by Jim Jenkins of O Positive Films.

FYI: there is a Tumblr blog dedicated to Craig Sager’s colorful wardrobe. However, in my opinion he doesn’t hold a candle to our very own Don Cherry.

[via Agency Spy]


American Red Cross Promote Online Course With “Misadventures in Babysitting” Clip

American Red Cross - Babysitting

The American Red Cross’ Babysitting Basics online course costs just $25 and takes around 4 hours to complete, and it’s designed to help young people to become more responsible babysitters. The teens featured in this clip obviously never came anywhere near the course the course, and their logic is enough to give worried parents something to “really” worry about.

From nail gun etiquette, to fire safety, to how to be a food scientist (imagine that, peanut butter does come from from peanuts), the clip covers just a few of parent’s worst nightmares when dealing with inexperienced babysitters.

The ad was created by BBDO Atlanta, directed by Erich Joiner for Tool of North America.

[via AdRants]


New Ad From Ontario Ministry of Health Compares Social Smoking to Social Farting

Ontario Ministry of Health - Social Farting

A new series of TV ads from the Ontario Ministry Health’sQuit the Denial‘ campaign is out to convince people who refer to themselves as ‘social smokers’, are really just plain old smokers after all.

One of the ads titled ‘social farter’, features a young woman who explains to an interviewer, “Well, it’s true that I fart, but I wouldn’t call myself a farter. I’m a social farter.” Toward the end of the ad, the on-screen copy reads, “Social smoking is as ridiculous and social farting.”

The ads were created by BBDO Toronto, and directed by The Perlorian Brothers for Soft Citizen.

[via Ads of the World]


Famous Robots are on the Move in GE’s ‘Brilliant Machines’ Campaign

GE - Brilliant Machines

Last week pictures and short clips of robots began to appear on the Brilliant Machines Tumblr.

A picture of K.I.T.T., the talking Trans-Am from Knight Rider driving down the twists and turns of Lombard Street in San Francisco was shared. Robby the Robot from Forbidden Planet was spotted leaving the Natural History Museum in Los Angeles. Apparently, while we’ve distracted by zombies, South Korean dance crazes and Black Friday sales, the machines were making their move. Or were they?

On Thanksgiving, it started to make sense with the release of the ‘Robots on the Move’ (embedded below) ad. The clip shows the robots; including K.I.T.T., Robby, B-9 (from Lost in Space) and one that kind of, sort of looks like Number 5 from Short Circuit, making their way to GE headquarters where they are joined by Star Trek: The Next Generation android, Data.

The ad was created by BBDO New York, and was directed by Jonathan Dayton and Valerie Faris.

[via FastcoCreate]


Smart Argentina Turns Twitter Stream Into Flipbook Animation

SMART Argentina Twitter AnimationThere’s no denying that the SMART car is small. It’s so small that Smart Argentina has managed to fit the car inside of a tweet.

SMART Argentina has created a 455 tweet flipbook in their Twitter stream using ASCII and special characters to illustrate a SMART car driving through the city to find the perfect parking spot.

The animation ends with the message ‘ENTRA EN TODOS LADOS HASTA EN 140 CARACTERES’ (Get everywhere up to 140 characters) and ‘UNA GRAN IDEA PARA LA CIUDAD’ (A great idea for the city).

You can view the animation in your browser if you keep pressing the ‘J’ button (or down arrow) on your keyboard. If you like to watch the SMART car in reverse, use the ‘K’ or up arrow.

If you’re not able to have the tweets scroll smoothly in your browser, they’ve posted a YouTube video of the full animation.

The animated tweets were created by BBDO Argentina

A 1000 Cranes for the People of Japan

1000 Cranes for Japan

The world has watched in horror and disbelief as the powerful earthquake and tsunamis on march 11 left thousands dead or missing throughout northeast Japan. The devastation, powerful aftershocks and subsequent nuclear plant problems have left millions of Japanese people homeless, displaced or living in fear of what could happen next.

BBDO/Proximity Worldwide has launched the 1000 Cranes campaign site to provide messages of hope from people around the world to the people of Japan. A Japanese legend promises that a crane – considered a mystical creature in Japan – will grant a person’s wish for a long life or recovery from sickness or an injury if they fold a thousand origami cranes. This makes them popular gifts for friends and family in that country.

If you’d like to create your own real origami crane, here are some easy-to-follow instructions.

In addition to sending a message, visitors can make financial donations directly to the Red Cross.