Buick Promotes 2013 Encore in China with Augmented Reality ‘Hide & Seek’ Game

Buick Encore Hide & Seek

In a campaign reminiscent of 2010’s MINI Getaway in Stockholm, Buick has launched a augmented reality high and seek game across China to promote the 2013 Encore luxury crossover.

Buick has a long history in China, beginning in the early part of the 20th century as a car of choice for the country’s influential citizens. Buick was also the chosen brand when GM began regular production at its Shanghai GM joint venture in 1999. In 2011, GM sold it’s 3 millionth Buick since 1999, with over a million of those being sold in 2010 alone.

For the Encore Hide & Seek game, Buick hid virtual cars in 16 cities across China. Players downloaded the location-based game, showing the general location of the car in that city. After arriving at the location, players used the augmented reality feature to try to spot the virtual car on the street. Once found, the player had to hide the car at a location. The player that managed to hide the virtual car for the longest over the 7 day game period won the actual 1013 Buick Encore.

[via PSFK]

China

Labatt Blue Says Cheers to Canada Day with Augmented Reality Experience

Labatt Blue - Cheers to Canada augmented reality

Canada’s 145th birthday is only a few days away and she doesn’t look a day over, errr… let’s just say she looks damn fine.

Labatt Blue is celebrating the holiday by giving Canadians a chance to win a Classic Canadian Summer Vacation. The contest is being promoted by a series of ads running in Metro newspapers across the country this week.

The ads also serve as triggers for an augmented reality experience when scanned using the Mira AR app. The app brings four iconic Canadian landscapes (The Rockies, Prairies, Niagara Falls and Peggy’s Cove) to life, allowing users to tap around on their screen to launch their own mini Canada Day fireworks displays.

The Cheers to Canada campaign comes from Publicis Toronto, and the augmented reality experience was created by Halifax’s Ad-Dispatch.

The Mira augmented reality app can be downloaded free at the iTunes or Android Play stores.

Adidas Promote Team Scotland Shirt Launch with Augmented Reality

Adidas Scotland Shirt LaunchIn November Adidas launched an augmented reality experience to promote the new official Team Scotland home shirt at the Buchanan Galleries in Glasgow.

The experience allowed shoppers to interact and have their picture taken with members of the Team Scotland.

Recent projects from National Geographic and Walt Disney have raised the bar for immersion and interactivity in AR experiences. Considering how amazed everyone was with the Lynx Fallen Angels AR campaign in London earlier this year, it will be interesting to see in which directions this technology will unfold in 2012.

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