Demon Office Chair Wreaks Havoc in New Zealand Insurance Company Ad

NZI Insurance - Devil's Chair

A reclining office chair that may have been sent from deepest, darkest bowels of hell is the star of “Devil’s Chair”, a raucous animated ad for New Zealand Insurance company NZI.

The ad created by Draft FCB New Zeland and animated by Assembly Films features the evil chair being passed from one person to another, and the mayhem that ensues when it’s unwitting owner leans back to relax. The cow pooping made me laugh out loud, but then again that’s the kind of high-brow humour I enjoy. Shit happens.

Bonus points to everyone involved for the inspired use of Ennio Morricone’s theme from the Clint Eastwood classic The Good, The Bad, And The Ugly.

It all comes together at the end with the tagline “Bad’s not going anywhere. Neither are we.”

[via StopPress]

New Zealand

John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]


Smart Argentina Turns Twitter Stream Into Flipbook Animation

SMART Argentina Twitter AnimationThere’s no denying that the SMART car is small. It’s so small that Smart Argentina has managed to fit the car inside of a tweet.

SMART Argentina has created a 455 tweet flipbook in their Twitter stream using ASCII and special characters to illustrate a SMART car driving through the city to find the perfect parking spot.

The animation ends with the message ‘ENTRA EN TODOS LADOS HASTA EN 140 CARACTERES’ (Get everywhere up to 140 characters) and ‘UNA GRAN IDEA PARA LA CIUDAD’ (A great idea for the city).

You can view the animation in your browser if you keep pressing the ‘J’ button (or down arrow) on your keyboard. If you like to watch the SMART car in reverse, use the ‘K’ or up arrow.

If you’re not able to have the tweets scroll smoothly in your browser, they’ve posted a YouTube video of the full animation.

The animated tweets were created by BBDO Argentina