MusicBunk promotes Music Discovery App by Tossing Vinyl Records

Musicbunk Vinyl Toss Viral4 friends of Pasadena agency Conscious Minds spent two days tossing vinyl albums onto a turntable in order to capture the successful landings you see in the video. The stunts are reminiscent of Ray Ban ‘Never Hide’ video from 2007 (5.1 million views) or Levi’s ‘Jeans Jump’ clip from 2008 (almost 8 million views).

The video went unbranded for a week, but now has been revealed as a promotion for MusicBunk. MusicBunk is an app that helps find out who likes the same music you do and connect with them to share songs and playlists.

While a few people will be shocked by the vinyl abuse, but anyone who’s visited a flea market or swap meet knows there’s enough scratched up vinyl to play around with.

The MusicBunk app is available for iPhone and Android.


Lufthansa’s Anywake App Gives Sleepy Swedes a Winter Wake-Up Call

Lufthansa Anywake AppIf there’s one thing those of us who live in northern countries can relate to it’s the struggle of waking up in the darkness of winter morning. I’m an admitted snooze button abuser, especially in the winter. Lufthansa released the Anywake app to make the dark mornings a bit brighter for sleepy Swedes by waking them up to the sounds of another city.

Anywake works like a normal smartphone alarm clock app; you set your waking time before you go to sleep and in the morning you’re woken up to the sounds of a randomly selected city.

If you can figure out which city it is within 60 seconds, you’ll win a discount on a Lufthansa flight to that destination. If you can’t solve the challenge, you’ll have to wait until the next day. But at least you’ll be wide awake and mildly frustrated, which is a great way to start the day.

Anywake was developed by DDB STockholm and is available free in the iPhone App Store and Android Market.

Krispy Kreme’s ‘Hot Light’ app Tracks Fresh Supply for Donut Fans

Krispy Kreme Hot Light Mobile AppBefore 2001, Krispy Kreme donuts were a much sought after contraband in this area. We would seek out the glowing ‘Hot Now’ lights at locations in the Buffalo area before arriving back home with a fresh supply of the soft, warm sugar-glazed treasures for ourselves and closest friends. Eventually Krispy Kreme would open several locations in Canada before dwindling to just the 4 that are left in Ontario and Quebec.

Now with the ‘Hot Light’ mobile users can receive alerts when a nearby Krispy Kreme location has the a fresh supply of donuts. After learning that nearly 30 per cent of its web site and social media traffic was coming in by smartphones they worked with their ad agency Barkley to create the app. Users can search for nearby active Hot Lights or choose when and how often they’d like to get alert notifications.

According to Mark Logan, VP of Digital Innovation at Barkley, “If you’re a fan of Krispy Kreme, you know how powerful that Hot Light is. It’s such a strong brand icon. We wanted to find a way to extend its reach.”

The app can be downloaded in the iPhone app store or the Android Marketplace.

Note: the app only works with participating U.S. locations.

Moosejaw X-Ray Vision App Gives You Sneak Peek Underneath Catalog Models’ Clothing

Moosejaw Winter Catalog - X-Ray AppUS outdoor clothing retailer Moosejaw is giving it’s Winter catalog readers a much more revealing look at it’s models. They’ve released the X-Ray Vision app for iPhone, iPad and Android devices allowing readers to see what interesting items their catalog models are wearing underneath their heavy winter jackets and pants.

If you don’t have a print version of the Moosejaw catalog you’re still in luck, the app is also designed to work with digital versions of the catalog available at or the Moosejaw Catalogs App for the iPad. The app can also be used on signage at one of Moosejaw’s retail stores.

Now, I hope someone out there has a good explanation as to why that dude on Page 40 has an octopus underneath his clothes in what appears to be saran wrap.

Macy’s ‘Believe-O-Magic’ AR App Brings ‘Yes, Virginia’ Characters to Life

Macy's Believe O' Magic Augmented Reality AppWith the holiday shopping season lurking just around the corner, Macy’s has released the ‘Believe-o-Magic’ mobile app for iPhone, iPad and Android.

The app uses augmented reality marker technology at special ‘Believe Stations’ within Macy’s stores nationwide to bring the characters from the animated movie ‘Yes, Virginia‘ to life. The app can then be used to capture a picture of the character and your child to create a customized holiday card that can be sent to family and friends directly from the app.

For those not able to visit a Macy’s store, a marker can be printed from the ‘Million Reasons to Believe’ website that provides a sneak preview of the in-store augmented reality experience.

The ‘Believe-O-Magic’ app can be downloaded free for the iPhone or iPad at the iTunes app store or at the Android Market.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.

Starbucks’ New Mobile App Will Bring Your Coffee Cup to Life

Starbucks Cup Magic - Augmented RealityIt’s still only early November and while Christmas is still over 6 weeks away you can walk into any store and find the sights (and maybe sounds) of the holiday season all around you. I’m not sure of the exact day it started, but the Starbucks in our building has had their red Christmas cups out for a few weeks, along with the usual window decorations, and of course the Christmas coffee blend.

Starting November 15, you’ll be able to bring those red cups (and apparently 47 other Starbucks products) to life using the Starbucks Magic Cup app. Use your camera phone to focus the app on the cup and you’ll see short animated clips appear on your screen. If you’ve been in a Starbucks recently you’ll recognize the characters (an ice skater, a boy and dog sledding, a fox and my favorite a squirrel) from the door clings, cups and packaging. Tap on the screen and you can interact with the characters. Collect all five characters and you qualify for a prize. The app also features holiday ecards and special offers from Starbucks.

The Starbucks Cup Magic app was created by Blast Radius and will be available for iPhone and Android on November 15.

Via Agency Spy

Related Posts

Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.

Pringles Crunch Band Wants You to Rock Your Smartphone

Pringles Crunch Band

This summer Pringles Sweden have unleashed Crunch Band, a fun new app for chip munchin’ music fans. Created by the creative folks at CP+B Europe, the app wants to turn everyone into a budding rock star just by shaking and swiping their Android or iPhone mobile smartphone.

The app uses the phone’s accelerometer to create the sounds of an electric guitar, bass and drums. More instruments can be unlocked by scanning the UPC code on the side of other Pringles cans. As the instruments are unlocked special badges are shared to a user’s Faceboook profile, and if your smartphone speakers aren’t loud enough you can order a special speaker attachment (in exchange for 3 product seals) that can turn your empty Pringles can into an rockin’ amp.

If you need help Pringles have provided a Rocktorial direct from Tomas the rest of the hard rocking development team. 🙂

Fiat Smartphone App Turns Street Signs Into Interactive Brochure

When the creative folks at Leo Burnett Madrid were tasked with promoting the Fiat Street Evo they headed out into the streets. They created a smartphone app for iPhone and Android that turned everyday traffic signs into launching pads for an interactive mobile brochure. For example when a Stop sign was recognized by the app it showed the car’s breaking features.

Users around the world can download the app and start scanning traffic signs in their city (it certainly helps if you know Spanish). Download the app and start scanning right away, secret prizes are hidden behind selected traffic signs.

And if you want to take out a Fiat Street Evo for a spin the app will use your location to find the nearest local Fiat dealer… in Spain.

US Grocery Chain Offers Scan-as-You-Go Shopping

Scan It! Shopping AppOn Monday shoppers at US grocery store chain Stop & Shop can scan their purchases using their Android or iPhone app called ‘Scan It!‘ developed by Modiv Media. The shopper begins by scanning their Shop & Stop loyalty card with their iPhone’s camera. The app uses the camera to scan the bar codes of items the shopper adds to their shopping bags. The purchases are totaled through the app and the shopper checkouts using their debit or credit card without unloading or interacting with a cashier. It’s an honor system, but the store will do random checks to make sure shoppers are scanning and paying for everything in their bags.

The smartphone apps build upon the existing ‘Scan-It!’ technology that previously required proprietary hand-held scanners, and more importantly lowers the cost of the system per store from $80,000 to only $7,000. Relevant offers can be sent to the phone based on the shopper’s previous purchasing habits. The system can use the store’s wi-fi network to locate to determine where in the use is in the store and send additional relevant offers around the immediate area.

The first question that always pops into my mind with these technologies is, “Do shoppers really want this?”. It seems like it would take twice as long to do and shopping if I have to stop, turn on my phone and app, scan the code and then move on to the next thing on my list. Not to mention deal with all the tips and special offers (I assume I can turn those off or set a limit). After watching the Scan It! demo video, I’m thinking that all this activity would slow down the shopping experience even more than it is now.

I know from talking to people that design store flow that slowing down the shopping experience is not a good thing. They design a store specifically for flow, with the idea of getting an ideal number of shoppers through within a defined time period, and even if a few of those shoppers are stopping to scan items as they shop, or to consider offers, crisscrossing the store to take advantage of related product offers, the whole shopping flow will bog down.

I do believe that large grocery stores will eventually have a self-shopping experience but its not going to include busy shoppers visually scanning each item with their smartphone. A method of scanning items using a contactless system is a much better solution. Items that are added or removed from a shopper’s cart are automatically totaled with a final transaction occurring as the shopper exits the store – and the amount of the purchase is removed from a user’s account according to pre-defined methods.

The intelligent shopping experience has always been the dream of futurists, allowing shoppers to move freely from store to store without having to reach into the wallets and purses for cash or a credit card. I for one would love to see store employees freed up to assist customers rather than spend time tapping buttons and making change.