Zombies Star in new Heart & Stroke Foundation Campaign ‘The UnDeading’

Heart and Stroke Foundation - #TheUndeading

There’s no denying that first aid training is an essential skill to have in daily life, let alone in a natural disaster, ‘rage’ virus outbreak or zombie apocalypse. If we’ve learned anything from movies and TV shows like ’28 Days Later’, ‘Shaun of the Dead’, ‘Zombieland’ and ‘The Walking Dead’ is that you have to stay healthy, be able to keep moving, and of course double-tap, because your brain in like a walking-talking candy store to the recently departed.

This week the Heart and Stroke Foundation of Canada has released an aggressive campaign to raise awareness of CPR (cardiopulmonary resuscitation). The horror-movie style PSA features a woman surrounded on all sides by approaching zombies. With zombies closing in she loses consciousness suffering what may have been a heart attack. Surprisingly, the zombies are able to use their CPR skills to revive the woman before… well, I’ll just let you watch it to find out.

The campaign will hopefully spur enough people to join in a Guinness World Record attempt for the largest number of people trained in CPR at one time. The event will happen October 25 at Canada’s Wonderland during the annual Halloween Haunt.

The Heart and Stroke Foundation is also promoting CPR training to the undead at The Toronto Zombie Walk on October 20.

The campaign comes from Toronto’s Agency59, with video direction from Vincenzo Natali (Splice, Cube), with production by Cartilage and FX from Alter Ego.


In Case of Wine Emergency Break Glass

Wine Country Ontario Bus Shelter

Here in Toronto we are surrounded by Wine Country. A short drive in any direction will bring wine lovers to the doorsteps of world-class wineries, and the tagline of Wine Country Ontario’s new campaign ‘So close you can taste it’ reinforces this fortunate proximity.

However, one place you might not expect to stumble upon a glass of Ontario wine is mounted behind plexiglas in a transit shelter, but that’s exactly what Torontonians will be seeing over the next few weeks.

It’s part of the The Wine Country Ontario ‘Drink it All In’ scavenger hunt. To win, entrants must tweet a photo of the bus shelter before July 6 with the #SoCloseYouCanTasteIt hashtag (wow, long hashtag) and mention @WineCountryOnt in the post. To figure out where in downtown Toronto the bus shelter is, follow the clues shared on the @WineCountryOnt Twitter account. On July 10, a winner will be randomly selected from all the eligible photo submissions.

The lucky winner collects a sweet prize package that includes:
– One night accommodation for two at Huff Estates Winery in Prince Edward County
– Vineyard lunch for two at Norman Hardie Winery
– Wine and cheese pairings for two at Rosehall Run Winery
– Flight of three wines for two people at Sandbanks Estate Winery
– Dinner for two at Blumen Garden Bistro

Details on the scavenger hunt contest can be found on the Wine Country Ontario Facebook page.

The ‘Drink it all in’ campaign was created by Toronto’s Agency59.