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How Quick Can You Click? Volkswagen Races Into Your Web Banner

September 12, 2013 by Leave a Comment

Volkswagen GTi Bannenbahn

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%.

However, this Friday (Sept 13) ad agency ACHTUNG! and Volkswagen will have internet users in the Netherlands paying extra attention to the banner ads on 4 of the country’s most popular web sites, including nu.nl, telegraaf.nl, autoweek.nl, and geenstijl.nl.

The agency will bring the banners to life with a live video feed from a local airport runway where 20 x 25 metre versions of the web pages have been reproduced. On Friday from noon to 4pm (Netherlands time) a stunt driver will pilot a Volkswagen GTi around the runway, speeding and sliding across the reproductions of the web page and through the banner ads. Internet users with quick reflexes have to click on the car when it appears. At the end of the day, the user with the quickest reflexes wins the car in real life.

While only people in the Netherlands can win the car, everyone can test their reflexes at gtibannerbahn.nl.

The Making of Bannerbahn

[via http://www.digitalbuzzblog.com/volkswagen-bannerbahn-live-banner-challenge/]

Netherlands

Filed Under: Automobiles, Social Media Tagged With: , , , ,

VW Netherlands Promotes Commercial Vehicle Sale with One-of-a-Kind BBQ Van

October 4, 2012 by 4 Comments

Volkswagen BBQ Bus

Until November 2, Volkswagen Netherlands is offering special discounts on their commercial vehicles during Vriendenprijsweken (Friends Price Week). To further promote the campaign, Dutch metal-artist and designer Thierry van Raay was recruited to create a fully functional BBQ in the form of a classic Volkswagen Transporter T1.

To win the van, eligible participants (i.e., residents of The Netherlands 18+) allow the BBQ-BUS Facebook app to scan their most recent 50 photos to determine how many friends are recognized in the photos (my scan found 20 faces, several of which were my own).

The images that the application locates, are then displayed on bodies of a line-up of hungry construction workers, which can then be shared on the user’s Facebook timeline.

On October 17, a winner will be randomly selected from eligible participants to take home the one-of-a-kind BBQ bus.

The campaign was created by Amsterdam-based creative agency Achtung!

[via marcobulters.nl]

Netherlands

Filed Under: Automobiles Tagged With: , , , , ,

Dutch Olympic Fans Power a Volkswagen With Their Cheers

July 28, 2012 by Leave a Comment

Volkswagen - Up! Holland Up!

Volkswagen Holland‘s Up! Holland Up! campaign is giving Dutch Olympic fans something to scream and yell about. And, if those fans cheer loud enough they can earn a trip to London and tickets for the Olympic Games.

Volkswagen’s Dutch agency ACHTUNG! and application developer B-Lex worked together to modify a new Volkswagen Up! by removing the accelerator pedal and configuring the engine to accelerate based on the sound inside the car.

People were invited to register for the challenge, and would be contacted when the car was in their area. Their challenge was to scream as loud as they could to make the car travel 100 metres. The louder they cheered, the faster the car would go. The fastest time each day would win the tickets to London. There are more tickets available for the people in the 10 videos that are voted the funniest.

Netherlands

Filed Under: Automobiles, Experiential Tagged With: , , , ,