Reykjavík Agency Uses Highway On-Ramp to Create World’s Largest Pink Ribbon

Drivers heading downtown to Reykjavik were in for a surprise as they entered the looping the on-ramp for the Miklabraut (the highway that connects the suburbs to the city centre). The bland grayness of the asphalt had been transformed to a vibrant … [Continue reading]

A&W Tweets Mouth-Watering Response to Rogers Outage

With a service outage affecting nearly two thirds of Rogers 10 million Canadian customers, thousands took the opportunity to use social media to vent their anger and frustration with the company. However, over at A&W Canada, their social team was … [Continue reading]

Tour the Hot Spots of Melbourne Live with Remote Control Tourist

Melbourne is a popular destination for tourists, but travelling to the city located on the south west cost of Australia can be an expensive proposition from this part of the world. Thanks to Remote Control Tourist, an interactive project from … [Continue reading]

Carrie Stunt Scares Crap Out of NYC Coffee Shop Customers

Brian De Palma's 1976 adaption of Stephen King's Carrie gave me nightmares for years. In the movie Sissy Spacek plays the title role as the awkward teenager who uses her telekinetic power to takes revenge on her high school classmates (including a … [Continue reading]

Bertolli Germany Responds with Facebook Flair to Barilla Chairman’s Anti-Gay Comments

As the week ended, the uproar continued on social media over comments made by Barilla Pasta chairman Guido Barilla in a interview, Wednesday on Italian radio interview. Barilla commented that: "I would never do (a commercial) with a homosexual … [Continue reading]

Ford New Zealand Creates Hot Sauce to Promote Limited Edition Fiesta ST

The new limited edition Fiesta ST may be a hot looking car all by itself, but Ford's New Zealand ad agency JWT decided to take things up a notch. The agency recruited chili sauce maker Chris Cullen of Cullys to create a special chill sauce containing … [Continue reading]

Tui Brewery Helps Friends Re-Plumb Their Mate’s House With Icy Cool Beer

This promotion created by Saatchi & Saatchi NZ for Tui Brewery may sound like a dream come true to any beer lover. Turn on the kitchen tap and cold beer flows forth like nectar from the gods. It all seems pretty awesome until you have to take a … [Continue reading]

How Quick Can You Click? Volkswagen Races Into Your Web Banner

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%. However, this Friday (Sept 13) … [Continue reading]

GE Partners with Uber For Free Rides in a Deloreon Time Machine

According to the DeLorean Owners Association, 8,583 DeLoreans were manufactured at the factory in Northern Ireland during the years 1981, 1982, and 1983. When the company was forced into bankruptcy in 1982, the unique looking car with the stainless … [Continue reading]

Argentine Football Player Deletes All of His 92,000 Twitter Followers for Nike Ad Campaign

With it's growth as an important social media platform, people have done crazy things to build up the number of their Twitter followers. Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to … [Continue reading]