Adidas Promote Team Scotland Shirt Launch with Augmented Reality

Adidas Scotland Shirt LaunchIn November Adidas launched an augmented reality experience to promote the new official Team Scotland home shirt at the Buchanan Galleries in Glasgow.

The experience allowed shoppers to interact and have their picture taken with members of the Team Scotland.

Recent projects from National Geographic and Walt Disney have raised the bar for immersion and interactivity in AR experiences. Considering how amazed everyone was with the Lynx Fallen Angels AR campaign in London earlier this year, it will be interesting to see in which directions this technology will unfold in 2012.

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