Red Hot Chili Peppers Promote New Album with QR Code

Red Hot Chili PeppersOn August 30th the Red Hot Chili Peppers are set to release their tenth studio album ‘I’m With You’. The Rick Rubin produced album will be their first in five years, their last album being Stadium Arcadium in 2006. I’m With You marks the debut of guitarist Josh Klinghoffer, replacing John Frusciante who bowed out of the band in 2009.

To mark the release of the album the band will be broadcasting an HD recording of a live concert from Cologne, Germany (recorded earlier in the day) to theatres around the world. You can look up participating theatres and buy tickets on the I’m With you movie website.

While walking to work this morning I spotted a poster promoting the new album. The poster includes a prominent QR Code in the shape of the familiar Red Hot Chili Peppers logo. The code resolved quickly to a mobile-friendly website featuring a link to play and buy the album’s first single ‘The Adventures of Rain Dance Maggie’, pre-order the album, watch a series of videos, view Tweets, and sign up for email updates.

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