Interval House Promotes Domestic Violence Awareness with ‘Every Second Counts’

Interval House - Buy This Second

Nice work here from Toronto agency Union for Interval House, a centre for abused women and children now in it’s 40th year.

Every Second Matters‘ highlights the shocking statistic that every second a woman in Canada becomes a victim of domestic violence. To bring this statistic to life at a more personal level, the web site visitor is prompted to connect the experience to their Facebook profile.

As the site loads images from the Facebook profiles of your female friends, the copy reads “Who has to be affected to make you care?”

The site is hoping to raise funds to continue their work by having visitors buy up one (and hopefully more) of the 86,400 seconds that make up each day.

[via Ads of the World]


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