Tui Brewery Helps Friends Re-Plumb Their Mate’s House With Icy Cool Beer

Tui Brewery Beer Plumbing

This promotion created by Saatchi & Saatchi NZ for Tui Brewery may sound like a dream come true to any beer lover.

Turn on the kitchen tap and cold beer flows forth like nectar from the gods. It all seems pretty awesome until you have to take a shower. Try explaining to the boss while you smell like spilled beer every morning. But then again who needs a job when you have beer.

With months of planning behind them, a team of five friends, along with a few beer technicians and a plumber set out to prank their buddy Russ by rigging up his house’s plumbing to run cold beer when the taps get turned.

After Russ and his wife were safely out of the house, the crew dragged several kegs into the crawlspace beneath the house, and the plumber got to work.

With the beer now ready to flow, 14 hidden cameras were set up to capture Russ’s reaction, and the crew retired to a neighbor’s garage to watch Russ’s reaction.

Since it’s release on September 17, the 7 minute clip has been viewed over 3 million times on YouTube. The agency plans to release 60, 30 and 15 second versions for broadcast.

[via Campaign Brief]

New Zealand

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