Is Your iPhone Listening to What You’re Watching?

IntoNow iPhone AppIf you’re a fan of Snooki and The Situation you’ll want to check out MTV’s new campaign for Jersey Shore. You can earn a chance to win a trip to the Season 4 Premiere party by checking into the 6 remaining episodes in Season 3 using the iPhone app IntoNow.

IntoNow, which works much like the song identifying app Shazam, can identify 2.6 million broadcast airings using its patented platform Soundprint. Soundprint analyzes the audio coming from your televsion in 3-second increments creating an audio fingerprint.

The fingerprint is then compared to their reference set made up of 130 channels of live broadcasting going back 5 years. The system then returns the metadata that goes with the show, including title, cast and links to IMDB. With a tap the show can be added to your Netflix queue or shared on your Twitter or Facebook profile.

Other sites such as Miso and GetGlue are built on check-ins, rewards and sharing, but the convenient part of IntoNow is the Soundprint feature identifying the exact episode of a series.

Unfortunately for us here in Canada, the IntoNow app is only available in the US iTunes store.

Comments

  1. Grmatheson says:

    Stupid Canada!

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