With the wind bringing temperatures down to a biting -12 C in downtown Toronto this morning (Monday, March 4), Canada’s The Weather Network tried to provide a hint of spring with a ‘living billboard’ and giveaway of 10,000 yellow tulips to the bundled-up pedestrians.
With the ‘official’ launch of Spring still several weeks away, The Weather Network was asking people to tune-in for the broadcast of its Spring Outlook tonight at 9pm EST.
The project was coordinated by PR agency, High Road Communications.
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