Gowalla and Frigidaire Team-Up to Promote Farmer’s Markets

GoWalla and Frigidaire support Save the Children’

Gowalla has been overshadowed recently as Foursquare (and Facebook Places) steal most of the attention within the location-based service world. It’s user base is hovering around the 1 million mark while Foursquare reported it had 9.3 million users in mid-may.

The lack of attention is unfortunate as Gowalla seems to be less focused on commerce and more on fun and sharing interesting experiences with friends and other users.

Users can create and share  their own trips featuring customized badges and rewards. The Scott Pilgrim vs the World trip is a favorite trip here in the Toronto-area, featuring locations seen in the movie.

With this focus on it’s users and their communities, it’s wonderful to see Gowalla announce a partnership with Frigidaire to promote Farmer’s Markets across America. It’s all in support of the appliance maker’s Make Time for Change program.

Starting this week, when Gowalla users check-in at their local Farmer’s Market, Frigidaire will donate $1 to Save the Children as part of their larger $500,000 commitment to the cause. Make Time for Change spokesperson Jennifer Garner has already checked in at Brentwood Village Farmer’s Market.

In addition, Frigidaire will also donate $1 to Save the Children for every person who makes a commitment to exercise and better eating at their Make Time for Change website. People who register through the website are eligible to win a Frigidaire Gallery French door refrigerator.

Andy Ellwood, director of business development at Gowalla said,

“We’re proud to be partnering with Frigidaire and Jennifer Garner to raise awareness for such an important and mobilizing issue. We’re working together with our community to encourage people to participate and show their support for Save the Children. It truly embodies Gowalla’s philanthropic mission, and is a great example of using social media for social good.”

The campaign uses Frigidaire’s Facebook and Twitter accounts to spread the word.

If you haven’t tried out Gowalla, download it and give it a try. It’s available for iPhone, iPad, Android and Blackberry.

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