Barbie Puts Malibu Dreamhouse on the Real Estate Market for $25 million

Barbie Malibu Dreamhouse - For Sale

It appears that coastal living may have lost some of it’s appeal for the world’s most popular doll, as Mattel’s Barbie puts her pink Malibu Dreamhouse up for sale. With superstar real-estate agent Josh Altman of Bravo TV’s ‘Million Dollar Listing‘ on board, the three storey, one bedroom, one bathroom is listed for $25,000,000 on real estate site Trulia.

But don’t fret about Barbie, she won’t be homeless for long. The announcement is the kickoff to a campaign that includes a worldwide tour to find a new dream home, and a team designers made up of Jonathan Adler, Lulu de Kwiatkowski, Celerie Kemble, and Trina Turk to provide advice and inspiration. The results will be realized in a new Dreamhouse playset that will be made available just in time for the 2013 Christmas season.

The campaign includes traditional advertising and PR, but will be take place primarily on digital media, including Trulia.com, Barbie.com, as well as social media sites like Facebook and Twitter.

[photo Facebook]

USA

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