Parking Lot Installation Turns Drivers’ Everyday Cars Into Hot Wheels

Hot Wheels my Ride

Since their introduction by Mattel in 1967, more than 4 billion Hot Wheels cars have been produced, finding their way into the hands of children and avid adult collectors alike. While most of the common series of cars can be found for under $2, the highest price ever paid for a Hot Wheel was when a collector paid nearly $72,000 for an extremely rare 1969 pink Volkswagen Beach Bomb.

To help people envision their everyday car as a Hot Wheels car, agency AGE Isobar created a cool installation installation in a shopping centre parking lot in Sao Paulo.

Drivers could drive their car directly into a life-size replica of the Hot Wheels plastic blister package, and have their picture captured and shared on Facebook. The production crew captured images of nearly 3000 cars in just a week.

[via Ads of the World]

Brazil

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