Kingsford Surprises Social Media ‘Nice Guy’ with Charcoal for Christmas

Kingsford Christmas charcoal

As a kid, there being a few years when I probably should have been given a lump of coal in my Christmas stocking, but somehow I always managed to eek out a place on the ‘nice list’ at the last minute.

But, these are modern times and being naughty online can easily be tracked. Kingsford partnered with social media monitoring tool Sysomos (disclosure: Sysomos is a Delvinia vendor), to find the nicest person on social media. Sysomos engineers created a script that could analyze which users tweeted “please”, “thank you” and “thanks”, didn’t curse and scored well on “positive sentiment”.

In the end, Clifford Brown of Waukesha, Wisc was the selected as Mr. Social Media Nice Guy, and was rewarded with a year’s supply of Kingsford charcoal, a Kingsford kettle grill and other grilling accessories.

Now Kingsford is moving onto phase 2 of the campaign, and are asking Twitter users to tweet #benicegetcoal, nominating themselves or someone else for a chance to win their own Kingsford grill and year supply of charcoal. More details at


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