Nestlé Outfits Chocolate Bars with GPS Trackers in ‘We Will Find You’ Contest

Kit Kat - We'll Find YouThat chocolate bar you’re eating might just be smarter than you think, it may actually be location aware.

Nestlé have distributed 6 chocolate bars somewhere in the UK outfitted with GPS trackers embedded in the packaging.

Once a buyer activates the GPS tracker, Nestlé’s prize team will locate them within 24 hours and deliver a check for £10,000.

As a secondary part of the promotion, Nestlé is also running a 2-week out-of-home campaign on 3,000 posters outfitted with NFC and QR code touchpoints.

The OOH touchpoints direct users to a mobile-friendly site where they can enter an on-pack code for an opportunity to win one of 2,000 £10 prizes.

The ‘We Will Find You‘ campaign was created by JWT London.

UK

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