Subaru Launches Sizzling Campaign for New BRZ in Montreal

Subaru

Subaru Canada had heads turning on the streets of Montreal last month with an an ambient street-art installation featuring a 2013 Subaru BRZ surrounded by a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall.

The installation was enhanced with singed posters featuring a QR code and embedded with NFC enabled tags provided by TAPmeTAGS Inc. The tags were directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.

The Montreal ambient installation will be coming to major cities across Canada this summer.

The national campaign features also features a 60-second online film titled ‘Scorched’. The film was captured with Phantom camera technology capable of creating extreme slow-motion shots.

The campaign was created by Toronto’s Tribal DDB.

Canada

To enhance the installation DDB Public Relations engaged Canadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.

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