Hyundai TV Spot ‘Breaks Free’ to the Tune of Queen Classic

Channel Hyundai - Break Free

Queen were one the most flamboyant rock bands of the 70s and 80s, and their video for 1984 hit ‘I Want to Break Free‘ saw them at their most memorably outrageous. The whole band appears dressed as women, including Freddie vacuuming the carpet dressed in leather mini-skirt, tight pink top, and full mustache. The song became a world-wide top 10 hit (except in the US where it only reached the mid-40s).

The song has been re-imagined for an Australian Hyundai i30 TV spot, stitching together scenes of characters talking to create the lyrics of the first verse of ‘I Want to Break Free’.

The ad was created by Innocean Australia and produced by Prodigy Films.

Earlier this year a spoken version of Bohemian Rhapsody was used in a humorous ad for The Cosmopolitan of Las Vegas.


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