Volkswagen Sweden Promotes 2012 Beetle Turbo With Real Bug Racing

Volkswagen Bug RunIt’s Pistol Pete and Retox Robert neck and neck coming into the final corner, but don’t look now folks here comes Shitty Bill!

No, that’s not the running commentary from an alternative Kentucky derby, but it could be how Jack and John call the final race of Volkswagen Sweden’s BugRun this Friday.

What’ the heck am I talking about? Well, to promote the 2012 Turbo Beetle, Volkswagen Sweden is hosting a series of races using Beetles. But, the racing won’t be done with cars, but with real live beetles.  The beetles used in the race are one of the most common species in the Swedish forests. They even have a full-time handler, Magnus Forsberg, who makes sure the bugs are comfortable and fed. After the completion of the final the beetles will be released exactly where they were found.

Each day 8 of the beetles will compete in qualifying rounds, with fastest bugs meeting in the final Friday.

Residents of Sweden and Denmark can even place a ‘real’ bet on their favorite bug using the popular betting site Bettson. Prizes for participants who score the most points by guessing winning bugs and their times include trips to Swedish Touring Car Races, an Arsenal game in London or a Samsung Galaxy Tab 10.1.

The Bug Run was created by DDB Stockholm.



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