Volkswagen’s Super Bowl Teaser Features Star Wars Dog Chorus

Volkswagen Star Wars Dog ChorusVolkswagen’s ‘the Force‘ ad was the runaway hit of last year’s Super Bowl (sorry, Game Day) ads and appeared at the top of several ‘best of’ lists at the end of the year.

It’s still more than two weeks til the big game starts in Indianapolis, and it looks like Volkswagen will again use a Star Wars theme in their ad creative. The teaser ad, titled ‘The Bark Side’ features a chorus of dogs barking the ‘Imperial March’. Included in the chorus are canine lookalikes for Darth Vader, Chewbacca and an Ewok.

The teaser links to a microsite where soon you’ll be able to create a Galactic Super Bowl invite for your friends.

The teaser video was created by Deutsch LA.


  1. Smart to keep the Star Wars theme. As usual, animals are a great way to make people go “Awww” and watch. This is a cute teaser that certainly achieves the “Awww” moment, but it is a bit long. Could have been shorter by a couple minutes. 

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