Environmental Defence, the Canadian environmental action organization has launched a new campaign to create awareness and urge the Canadian government to ban the chemicals and toxins that are found in the personal care and beauty products of Canadian women (and no doubt men).
In the 60 second spot features Jackie, a working mom appearing as a contestant on the game show ‘Try to Look Pretty Without Poisoning Yourself’. She’s asked to choose to choose the cosmetic product that doesn’t contain toxins and cancer-causing chemicals. However the game show is rigged as Canadian cosmetic regulations don’t force companies to disclose the toxic ingredients in many of their products.
Ouch, boo and eww…
More information is available at justbeautiful.ca or you can take action now by signing the petition.
The campaign was created by Toronto creative agency Open and the spot was produced by Partner Films.
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