Nestlé UK Revives Retro Packaging for Alzheimer’s Society Project

Nestle Retro Packaging

Last month, a very interesting (and in my opinion, inspiring) project was announced by Nestle UK & Ireland. The company announced they were working with the UK-based Alzheimer’s Society to help people with memory disorders connect with happy memories of their past.

Alison Cook, of Alzheimer’s Society explained, “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time”.

The ‘reminiscence pack’ contains items collected from the Nestlé UK & Ireland Archive, and includes wrappers, tin labels, posters, and a board game from such historic brands such as Rowntree, Carnation, Nescafe and Nesquik.

The project is now being tested by the Alzheimer’s Society in two support groups. You can download PDFs of the retro-packaging at Nestle.

[via Nestlé]


Johnson & Johnson Place Ad Infused with Baby Powder Scent into Indian Dailies

Johnson & Johnson - Baby Powder Scent Infused Print Ad

In the 1908s it seemed that you couldn’t open a magazine without stumbling upon ads featuring scent strips. The scented ads are indeed still around, and in 2012 Forbes reported findings from GfK MRI Starch Advertising Research that these ads are still successful at capturing readers’ attention.

Recently Johnson & Johnson India placed ads in leading India newspapers such as The Times of India, The Hindu, Malayala Manorama and Mathrubhumi printed with ink infused with the scent of the company’s baby powder.

[via LiveMint]


January Wired Features LED-Powered Print Ad for Motorola Moto X

Motorola Moto-X Wired Interactive Magazine Ad

New York and Chicago area readers of Wired’s January issue will get to experience a interactive print ad promoting the Motorola Moto-X. Readers can control the 11 different colours of the phone in the ad by pressing on one of the coloured swatches lined across the bottom of the page.

To create the interactivity, the ad uses polycarbonate paper that covers LED lights, which are powered by four lithium batteries and controlled by circuitry running to the colour swatches.

For Facebook users, Motorola as created the Moto Match app which produces a Moto X based on the colours found in a user’s chosen timeline photo.

[via Engadget]


Gingerbread Man Meets a Grisly End in Holiday Promotion for Fangoria




The Gingerbread Man (also known as the Gingerbread Boy) first appeared in print in the May 1875 of St. Nicolas Magazine, a popular American children’s magazine. Unlike Gingy from the Shrek movie series, the Gingerbread Man from the original story was kind of a jerk, taunting several humans and animals before he’s finally outsmarted by a hungry fox.

In a series of posters created by to promote holiday gift subscriptions to horror magazine Fangoria, the Gingerbread Man meets a trio of grisly ends. On one execution he’s stretched across a cookie rack, while in another he’s dipped into a toaster and shredded on a cheese grater (the red sprinkles are everywhere) by a dead-eyed fellow gingerbread man.

The campaign was created by Toronto agency Zulu Alpha Kilo, with models created by Oxenham Design.

[via Gute Werbung]


Fiat Brings 500 Abarth to Life Using 13 Naked Models in Body Paint

Fiat 500 Abarth - Body Paint

This week ESPN’s annual Body Issue hit the newsstands featuring striking photographs of nude athletes including and 49ers quarterback Colin Kaepernick, funnycar driver Ashley Force, and 77 year-old golf legend Gary Player among others.

Going along with the theme, Fiat USA’s ad agency, The Richards Group created an ad using the strategically positioned painted bodies of contortionists, artists and models to create what looked like a Fiat 500 Abarth, all under the watchful eye of San Francisco photographer RJ Muna.

This is not the first time this concept has been executed. In the past year Clemenger BBDO created “Body Crash” for the Motor Accident Commission of South Australia, and The I.D.E.A. Brand created human motorcycles for Progressive International Motorcycle Shows.

[via PSFK]


Workopolis Print Ad Pokes Fun at Toronto Mayor’s Extreme Close-Up

Workopolis - Painful Career Moves

For those of us living in the Toronto-area, Mayor Rob Ford is a constant source of inspiration, entertainment or horror, depending on your point of view. But thanks to the internet, folks around the world can share in his latest pratfalls.

The latest incident unfolded last Monday when Ford accidentally walked directly into a news camera. Thankfully the mayor was uninjured, but the clip of the incident quickly racked up hundreds of thousands of views on YouTube, ending up being featured on Jimmy Kimmel Live.

This morning an ad for Canadian job site Workopolis featured a cartoon of that “face-meets-camera” encounter next to the headline, “Painful career moves are sometimes hard to avoid.”


Tattoo Shop Recruits Steady-Handed Artists with ‘Fill-in-the-Blanks’ QR Code Test

Berrge Tattoo - QR Code Recruiting Ad

While QR codes continue to be used and abused by marketers around the world, Instanbul ad agency BURO has found at least one useful purpose for them.

To help recruit new tattoo artists for Berrge, a local Tattoo Shop, the agency created a magazine ad that required a prospective artist to carefully fill in the black areas of a QR code.

Once the dark areas were filled in, the code could be scanned by a mobile phone to link the prospective tattoo artist to the online application form.

[via 2D Code]


Swiss Garnier Fructis Ads Feature ‘Rocker Dude’ Beard Illusion

At first glance this recently released series of ads created by Publicis Zurich for Garnier Fructis features a trio of tough-looking rocker dudes with full healthy beards that would make the guys in ZZ Top jealous.

It may take you a second to notice that the beards are actually the flowing hair of women standing in front of the men. The ad copy reads “For any hair type”, and promotes that Garnier Fructis’ hair care products will work great for both men and women.

The eye-catching illusions were captured by Berlin-based photographers Billy & Hells.

Garnier Fructis - "For any hair type"

Garnier Fructis - "For any hair type"

Garnier Fructis - "For any hair type"

[via PetaPixel]


Volkswagen Turns Ad Campaign Into Magazine Recycling Effort

Volkswagen BlueMotion Recycling Campaign

When Ogilvy Cape Town was tasked with creating an ad campaign to introduce South Africans to Volkwagen’s BlueMotion, they took a cue from the eco-conscious mindset behind the technologies.

With over 77% magazines being thrown away, how could creating another magazine ad help to save paper instead of wasting it? The agency’s solution was to create a magazine insert that could double as a mailing label. They took the budget that would normally spent on photography or illustration and purchased return postage. Once the reader has finished reading the magazine, they apply the mailing label and drop the magazine into the nearest post office box.

The response rate so far has been 9%, and based on that success the agency is looking at rolling the program out to other cities in South Africa.

South Africa