“Help, I have the Flu” App Identifies Flu Symptoms Among Your Facebook Friends

Help Remedies - 'Who Gave Me the Flu' Facebook AppBeing sick with the flu is a simple reality in the winter, now with people returning to work and school after the holidays the spread of the flu will begin in earnest. In most cases a few days or rest, fluids and isolation will do the trick.

Wouldn’t it be helpful to be able to analyze the social media updates of friends, co-workers and family for complaints about sneezing, sore throat, runny noses or other no so pleasant flu-like symptoms.

OTC healthcare company Help Remedies is here to help with the Facebook app ‘Help, I have the Flu‘.

If you already have the flu, select “Who Made Me Sick?”, or if you’re not feeling ill yet, select “Who Might Made Me Sick?”, and the app analyzes the status updates of your Facebook friends, and reports on which one of them are updating their status with symptoms of the flu.

Once your ill-feeling friends have been identified, you can choose to send them a product from Help Remedies or send them a Quarantine message explaining you may not be replying to the posts or attending their events until everyone is feeling better.

The “Help, I have the Flu” App was produced by Tool of North America.

Kingsford Surprises Social Media ‘Nice Guy’ with Charcoal for Christmas

Kingsford Christmas charcoal

As a kid, there being a few years when I probably should have been given a lump of coal in my Christmas stocking, but somehow I always managed to eek out a place on the ‘nice list’ at the last minute.

But, these are modern times and being naughty online can easily be tracked. Kingsford partnered with social media monitoring tool Sysomos (disclosure: Sysomos is a Delvinia vendor), to find the nicest person on social media. Sysomos engineers created a script that could analyze which users tweeted “please”, “thank you” and “thanks”, didn’t curse and scored well on “positive sentiment”.

In the end, Clifford Brown of Waukesha, Wisc was the selected as Mr. Social Media Nice Guy, and was rewarded with a year’s supply of Kingsford charcoal, a Kingsford kettle grill and other grilling accessories.

Now Kingsford is moving onto phase 2 of the campaign, and are asking Twitter users to tweet #benicegetcoal, nominating themselves or someone else for a chance to win their own Kingsford grill and year supply of charcoal. More details at www.Grilling.com/BeNiceGetCoal.



Help the Guy in Stanfield’s Underwear Hitchhike His Way Across Canada

Stanfield's - The Gitchhiker

As any young man growing up in Nova Scotia, I grew up wearing my share of underwear made a dozen or so miles away at the Stanfield’s factory in Truro. However, I never attempted to hitchhike anywhere in my tighty whities, not even on a double-dog dare.

But, that’s exactly what testicular cancer survivor Mark McIntyre will be doing. Starting on November 14, he’ll be attempting to make his way from Vancouver to Truro in 21 days by hitching rides and completing challenges and dares. If he’s successful, Stanfield’s will give $20,000 to the Canadian Cancer Society for below-the-waist cancer research.

You can follow McIntyre’s adventure at Gitchhiker.com, and help him out by voting on gifts (so far, fans have voted to provide him with boots and a toque) and saved kilometers in the Gitchmobile.

‘The Glitchhiker’ was created by john st., who previously worked with McIntyre and Stanfield’s in 2010 on the ‘Guy at Home in His Underwear‘ campaign.

[via Agency Spy]


Australian Anti-Speeding Campaign Uses Pinterest for Funeral Planning Inspiration

The Transport Accident Commission (TAC)“Slowing down won’t kill you” is the main message behind a new road safety campaign by the Transport Accident Commission (TAC) in the Australian province of Victoria.

With stats showing that the high-risk driving habits of young men (ages 21-26) puts them at 50 percent more likely to be involved in a car accident, the TAC along with agency Grey Melbourne decided to target their campaign to the mothers, sisters, wives and girlfriends of this age group. Since research had shown that women can act as a positive influence on men’s driving habits, they turned to Pinterest with it’s 80% female user base.

The Pinterest boards are titled ‘How to Plan a Funeral‘ and contain images of things to consider when planning a funeral, including catering, churches, flowers, what to wear, and eulogy inspiration. The final board contains the message ‘I’d Hate to Plan Your Funeral’ and videos featuring the stories of people who have lost their lives in car crashes caused by careless driving.

The Pinterest campaign will run in conjunction with these videos, as well a video featuring a remake of The Cure’sPictures of You‘ (embedded below) performed by Australian singer/songwriter Angie Hart (former vocalist of Frente!).

[via mUmBRELLA and TAC Media Release]


Swedish Armed Forces Showcase Their Work With Real World Likes

Swedish Armed Forces - a Real Like“Welcome to our reality”, is a new recruitment campaign from the Swedish Armed Forces that hopes to lure from behind their computer to discover and ‘Like’ the valuable work the Forces are involved with everyday.

Real-world ‘Like’ installations have been set up throughout Sweden at the locations where the Armed Forces have made a real difference, including forest fire fighting, oil spill cleanups, dam building, and of course, guard duties at the Royal Palace of Stockholm. The button on the installation not only captured a ‘Like’ but also an image of the person pressing it. The images are included are posted to the website, and are sorted by date and location.

The campaign was created by DDB Stockholm. The agency also produced the innovative ‘Who Cares‘ campaign earlier this year.

[via Swedish Ad Beat]


Bodyform Responds to Flippant Facebook Post with ‘The Truth’ about Periods

Bodyform - The Truth

As they explain in the description of the video, Bodyform doesn’t actually have a CEO, but if she did, she’s be called Caroline Williams. Made-up CEO or not, this response video to a sarcastic post on Bodyform’s Facebook page hits the nail on the head when it comes to a typical guy’s reactions to honest open talk about a woman’s period (my hands were shaking just typing that).

Last week, Richard Neill (let’s assume he’s a typical bloke), posted:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

The post has received 3,656 comments and 85,881 likes so far, obviously capturing the attention of Bodyform, a page with a total of just 4500 followers.

In the video, ‘CEO’ Williams apologizes directly to Richard for misleading him through a flagrant use of visualizations such as skydiving, rollerblading, mountain biking, and of course horseback riding in their ads. She goes on to explain that unfortunately there’s no such thing as a ‘happy period’, but the reality is, some people just can’t handle the truth.

This is followed up with gripping scenes taken from focus groups held in the 80s, showing the results of men being exposed to the truth about periods.

Brilliant move Bodyform, now let’s see if ‘us guys’ can manage to bring back the right brand from the store.

[via HuffingtonPost UK]


NYC Restaurant Uses Instagram Hashtag to Augment Table Menu

Comodo NYC - The Instagram Menu

Comodo is an small, intimate restaurant in Soho specializing in a menu of Colombian-Spanish-Mexican-Brazilian-American influences that have been adapted to New York. However, what’e even more interesting than the fusion of these food cultures is the ‘social media fairytale’ of how the restaurant came to be.

Ad-agency employee Felipe Donnelly and his wife Tamy Rofe began hosting private dinners every Thursday for local food fans that they connected with through Twitter. Their original idea of doing a dinner every Thursday for a year, and documenting the results on the Worth Kitchen blog, became sidetracked when the success and publicity of their project resulted in a knock on the door and a letter from the NYC Department of Health, informing them that they could no longer serve dinners to the general public from their kitchen. After the shock wore off, Felipe decided to leave advertising for good and the couple rented a commercial kitchen and began holding dinner parties for a crowd of 50-60 people.

In December of 2011, based on the success of Worth Kitchen the couple decided to open Comodo (meaning ‘comfortable’ in Spanish). With the restaurant due to be opened in July, they leveraged crowdfunding site Kickstarter to help fund the last $15,000 worth of expenses.

With the restaurant now open, Comodo is leveraging photos shared by diners on Instagram. Because right or wrong, food fans love to take pictures of their favorite meals; both as reminders of a great dish, but as a way to brag and make friends and followers drool. Comodo has printed the words #comodomenu on Instagram at the bottom of it’s table menu. Curious customers to what the dish looks like can simply grab their smartphone and search Instagram for the hashtag.

Next item on Comodo’s menu should be a 100% mobile-friendly website. While the navigation is not in Flash, the ‘Story of Comodo’ video is embedded as a background element and prevents myself (and I suspect all mobiel users) from accessing the menu, reservations or anything else.


Old Navy Assembles Human Coupon to Celebrate 5 Million Facebook Fans

Old Navy - 5 Million Facebook Fans

Old Navy is marking the milestone of 5 million Facebook fans (or Likes) by providing a coupon for 30% off a customer’s total purchase this weekend (October 12-14).

However, instead of a traditional coupon, hundreds of people were assembled in a field carrying strategically placed placards, that when photographed from above created a 120 x 60 foot coupon.

The coupon available at oldnavy.com/5million is redeemable at US and Canada Old Navy stores by showing the printed version or by showing it on the screenof your smartphone.

The coupon was created by Crispin Porter + Bogusky.


Kellogg’s Pop-Up Store Hands Out Free Crisps In Exchange for Tweets

Kellogg's The Tweet Shop

This week in London, Kellogg’s launched a social media twist on the concept of traditional product sampling. A pop-up store dubbed the ‘The Tweet Shop’ has been opened in Soho on Meard Street. The brand is giving out boxes of new Special K Cracker Crisps free to customers in exchange for a tweet.

People were free to create their own tweets, but the brand posted three at the pop-up store for anyone who was stuck.

The Tweet Shop was put together by experiential agency Slice.


[via The Grocer]

Buick Promotes 2013 Encore in China with Augmented Reality ‘Hide & Seek’ Game

Buick Encore Hide & Seek

In a campaign reminiscent of 2010’s MINI Getaway in Stockholm, Buick has launched a augmented reality high and seek game across China to promote the 2013 Encore luxury crossover.

Buick has a long history in China, beginning in the early part of the 20th century as a car of choice for the country’s influential citizens. Buick was also the chosen brand when GM began regular production at its Shanghai GM joint venture in 1999. In 2011, GM sold it’s 3 millionth Buick since 1999, with over a million of those being sold in 2010 alone.

For the Encore Hide & Seek game, Buick hid virtual cars in 16 cities across China. Players downloaded the location-based game, showing the general location of the car in that city. After arriving at the location, players used the augmented reality feature to try to spot the virtual car on the street. Once found, the player had to hide the car at a location. The player that managed to hide the virtual car for the longest over the 7 day game period won the actual 1013 Buick Encore.

[via PSFK]