JELL-O Leverages #FML Tweets For “Fun My Life” Pudding Giveaway

JELL-O #FMLThere can be no denying that life can be tough sometimes. So, when the going gets tough, it’s time to jump onto Twitter and let everyone know just how tough things are. But don’t forget to include the #FML hashtag.

For those social media neophytes, the acronym FML stands for “Fuck my Life”, and at current count there has been nearly 60,000 #FML tweets in just the past nine days.

But, ad agency CP+B is helping JELL-O to reach out and turn those #FML frowns upside down. They’re reaching out on Twitter to “Fun My Life”, giving away coffee, free music, movies, whoopie cushions and of course, a generous helping of packs of Jell-o pudding. Check out the tweets and responses at jelloFML.com.

Last summer CP+B and JELL-O, monitored Twitter for tweets using the happy and sad face emoticons. When the number of sad faces overtook the happy faces they gave away free pudding to help improve the nation’s mood.

USA

Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]

Japan

Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to untamed-installation.com, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]

FranceGermany

Land O’Lakes Supports Feeding America with “Pin a Meal. Give a Meal.”

Land O'Lakes - Pin a Meal, Give a MealMinnesota-based dairy co-operative Land O’Lakes, is working with hunger-relief charity Feeding America through “Pin a Meal, Give a Meal“, a promotion encouraging people to share recipes on Pinterest.

Feeding America helps provide food to more than 37 million Americans each year, and for every recipe pinned between March 4th and May 1, Land O’Lakes Foundation will donate $1 to the charity, up to a total of $250,000.

The Pinterest board created by Minneapolis agency Colle+McVoy, is best viewed at 5 columns, where it can be read as a complete narrative.

[via AdPulp]

CouchCachet Let’s You Fake Your Way to Foursquare Hipness

CouchCachetBeing a hip urban social media superstar can be exhausting. You’re out every night, enjoying fabulous meals in fabulous restaurants, sipping on designer cocktails crafted by mixologists with ironic mustaches, and then dancing the night away to the latest bluegrass death metal band that all the indie blogs are raving about. Or, at least that’s how I remember it used to be.

Thanks to CouchCachet, now anyone can have that life, and let everyone else know about it through social media. First connect the app to your Foursquare profile, and on Friday night once you’ve ‘checked-in’ to a private residence (probably your own), CouchCachet will send you an itinerary of your awesome evening, and your night of fake-adventure is ready to begin.

CouchCachet will even find Instagram photos from “real” chic folk, post them on your behalf, then confirm your virtual shenanigans to Twitter. The app avoids awkward situations by avoiding a to a location where your other social media friends are at.

CouchCachet came about at a Foursquare Hackathon held earlier this year at locations around the world to create useful, clever and fun apps that utilize the Foursquare API. The NYC team of Brian Fountain, Justin Isaf, Harlie Levine, and Christopher Kennedy leveraged the Mashery API to create the app.

So, the next time you see me check-in on Foursquare at an impossibly-hip warehouse party, don’t be a hater. I just might be home curled up on the couch with the cats, drinking hot cocoa and re-watching Downton Abbey.

Jamaican Tourist Board Writes Romantic Valentine Tweets In the Sand

Jamaica Tourist Board - Valentine's Day Tweets in the Sand

This Valentine’s Day as we bundle ourselves up against the cold winter winds, shed a frozen tear for the team at DraftFCB NY who are sequestered at a private beach in Frenchman’s Cove, Port Antonio, Jamaica.

The agency is collaborating with the Jamaican Tourist Board for a special Valentine’s-themed social media campaign. The team will take your romantic tweets posted with the hashtag #jamaicavalentine, write them in the warm beach sand and post the results to Twitter and Facebook.

The person posting the most romantic tweet will win a 3 night stay at Secrets St. James Montego Bay.

My favorite tweet of the day has to be: “I will love you until the zombies get you”.

[via Business Insider]

photo from Facebook

Jamaica

Barbie Puts Malibu Dreamhouse on the Real Estate Market for $25 million

Barbie Malibu Dreamhouse - For Sale

It appears that coastal living may have lost some of it’s appeal for the world’s most popular doll, as Mattel’s Barbie puts her pink Malibu Dreamhouse up for sale. With superstar real-estate agent Josh Altman of Bravo TV’s ‘Million Dollar Listing‘ on board, the three storey, one bedroom, one bathroom is listed for $25,000,000 on real estate site Trulia.

But don’t fret about Barbie, she won’t be homeless for long. The announcement is the kickoff to a campaign that includes a worldwide tour to find a new dream home, and a team designers made up of Jonathan Adler, Lulu de Kwiatkowski, Celerie Kemble, and Trina Turk to provide advice and inspiration. The results will be realized in a new Dreamhouse playset that will be made available just in time for the 2013 Christmas season.

The campaign includes traditional advertising and PR, but will be take place primarily on digital media, including Trulia.com, Barbie.com, as well as social media sites like Facebook and Twitter.

[photo Facebook]

USA

‘How I Met Your Mother’ Donut Joke Inspires Tim Horton’s to Bake Up ‘The Priestley’

Tim Horton's 'The Priestley'

This week’s episode of the CBS sitcom ‘How I Met Your Mother‘ took an unexpectedly Canadian turn, as Barney (Neil Patrick Harris) travelled to Vancouver to look into his fiancé Robin’s (Cobie Smulders) admission that she once was a stalker. After flying to Vancouver, Barney interrogates Robin’s exes at a local Tim Horton’s, bribing them with donuts for more information.

One of the exes lets him know that the Robin’s story was featured on an episode of MuchMusic’s Underneath the Tunes. Once back in New York, Barney gathers the gang to watch the episode. It turns out Robin was once a Canadian pop star who revealed her darker side ‘Robin Daggers’ during a Gray Cup half-time show in Hamilton.

In the episode, Canadians Geddy Lee, Steven Page, Luc Robitaille, Paul Shaeffer, k.d. lang and Jason Priestley could recall which Tim Horton’s they were sitting in, and what donut they were eating when the shocking event took place.

While most of the Canadians’ donut choices were more traditional; blueberry fritter, maple crunch, sour dough plain. But it was Priestley’s admission of stuffing a TimBit into a Strawberry Vanilla that captured the imagination of people at Tim Horton’s headquarters. On Tuesday night, a post on Tim Horton’s Twitter account announced, “.@Jason_Priestley, we loved the idea of ‘The Priestley’ so much, we made a batch. A Timbit IN a donut? Genius.“, including a photo of the creation.

Canada

Oreo, Audi and Tide Light-Up Twitter with Zingers During Super Bowl Blackout

Oreos - Tide - Super Bowl Blackout Response

It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.

When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.

Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.

Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.

Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.

While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.

[via Advertising Age]

Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.

USA